Mars Edge launches GoMo Dal Crunchies snacks in India

INDIA – Mars Edge, the investment arm of Mars Incorporated focused on health and nutrition has launched a new snack range GoMo™ Dal Crunchies in India. The new product aims to promote health and nutrition especially among school-aged children by boosting their protein and micronutrients requirements. GoMo Dal Crunchies is a legume-based product as it is mainly made from yellow pea and come in delicious flavors. It is a good source of required nutrients as it provides 6 grams of protein per 35 gram serving and between 15% and 100%…

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World’s leading cocoa producers agree on ‘additional’ US$400 income for farmers

COTE D’IVOIRE – Ghana and Cote D’Ivoire, the world’s leading cocoa producers accounting for 65% of global cocoa output, have firmed up on their decision on the cocoa floor with a follow-up meeting in Abidjan. Having already agreed to a minimum price for a tonne of cocoa, the two countries have announced a US$400 per tonne (Living Income Differential) to be paid to cocoa farmers, as part of a set of measures they believe will further cushion cocoa farmers. “Following series of engagement with key stakeholders, Cote D-Ivoire and Ghana…

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Mars to acquire majority stake in personalized nutrition brand Foodspring

GERMANY – Mars Incorporated has announced that it has agreed to acquire a majority stake in Foodspring, one of Europe’s leading functional food and personalised nutrition company. After the transaction closes, the Berlin based Foodspring will remain a standalone business led by the founders within Mars Edge, a segment of Mars, Incorporated. Mars said the partnership would build a global targeted nutrition business and a leader in personalised nutrition. The business will continue to operate out of its headquarters in Germany, under the leadership of its founders Philipp Schrempp and…

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Mars Petcare backs US$11m funding in dog food startup Wild Earth

USA – Wild Earth Inc., a technology startup developing clean protein dog food has closed US$11 million Series A funding round backed by Mars Petcare. The financing was led by venture capital firm VegInvest, with participation from other current investors including Mark Cuban’s Radical Investments, Felicis Ventures and Peter Thiel’s Founders Fund. The investment brings Wild Earth’s total funding to US$16 million and seeks to accelerate the company’s growth as well as portfolio expansion. It will enhance development of its no-meat food for dogs made from an eco-friendly and renewably…

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Mars Petcare, Carrefour join Loop initiative to reduce single-use packaging

FRANCE – Mars Petcare has joined the Loop initiative, a new initiative launched by TerraCycle in collaboration with Carrefour to reduce single-use packaging. Loop™ Initiative is said to be the first e-commerce platform that aims to reduce plastic waste by offering shoppers with durable, functional and reusable packaging. The launch has been backed by over twenty organisations with a pilot in Paris and New York before a larger roll-out in 2020. The platform will allow customers shop for over one hundred everyday products on www.maboutiqueloop.fr, and have them delivered in…

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Mars partners with Israeli venture fund to foster food innovation

ISRAEL – Mars Incorporated has partnered with Jerusalem Venture Partners (JVP), an Israel based venture capital fund to enhance innovation focused on food, wellness, agriculture and nutrition. The collaboration will see the partners work with leading academic research institutions with a goal to promote foodtech solutions in Israel. The partnership involves a research and development agreement pursuing innovative tech solutions for the challenges facing the global food production system. Mars will support Israeli start-ups and the formation of companies, and will work together with leading Israeli academic institutions, such as…

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Mars launches Seeds of Change accelerator program to support food startups

USA – Mars Incorporated has launched Seeds of Change accelerator program to support early stage food-focused companies achieve growth and build ‘a healthier and more sustainable future’. Mars will select six U.S. and four Australian participants in areas covering start-up food brands, innovative experiential offerings, new business models, and emerging technology. The search will focus on companies that share the Mars Food values of World Flavors, Plant-Based Eating, Easy-Meal Solutions, Responsible Food and Creating with Care. Participants will take part in four-month mentorship program with industry experts to scale its…

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