Tag: Mars Wrigley Confectionery

Mondelez opens first Oreo Cafe to attract in person customers as Mars Wrigley debuts new M&M’s Crunchy Cookie

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USA – American multinational confectionery and snack food company Mondelez International, Inc. has debuted its first Oreo Cafe in an effort to attract in-person customers.   The new café located in the American Dream retail and entertainment complex in East Rutherford, New Jersey has been described by Mondelez as “a new, immersive and personalized way for all fans and cookie lovers to experience Oreo in person.”  The new store offers retail items including Oreo cookie products and official merchandise but also features a treats bar where guests can enjoy shakes, sundaes, cheesecake, and more…

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Mars Wrigley partners Danimer Scientific to develop biodegradable candy wrappers

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 US- Sustainability efforts have once again received a boost after the world’s leading manufacturer of confectionary; Mars Wrigley announced a new partnership with Danimer Scientific for the development of biodegradable candy wrappers. Mars said in a statement that it plans to start creating biodegradable wrappers for Skittles with a possible launch being anticipated in late 2021 or early 2022. Mars’ partner Danimer Scientific has a wealth of experience in sustainable packaging, having worked with food and beverage companies in the past to create innovative and eco-friendly packages. It signed on…

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Mars Wrigley invests US$79.36 million in Alsace M&M’s factory in France

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FRANCE – The American confectionery producer, Mars Wrigley has invested US$79.36 million to upgrade its Haguenau M&M’s factory in Alsace, France. Mars Wrigley Confectionery France has made the investment as part of its commitment to remove titanium dioxide from all of its confectionery products produced in Europe by mid-2020. The investment is expected to pay for the transformation and development of production lines at the facility to remove titanium dioxide from all products produced at the facility, in order to meet changing consumer expectations. Additionally, the investment seeks to ensure…

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Mars Wrigley launches new Twix Triple chocolate cookie bars in the US

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USA – World’s leading chocolate and chewing gum manufacturer, Mars Wrigley Confectionery has introduced a new variety of Twix Triple chocolate cookie bars in the US. The new treat is a unique cookie experience made of chocolate cookie bars, chocolate caramel, and cloaked in milk chocolate, says Wrigley. It will be available in the US this month, in singles packs (1.41 oz) or a share size (2.82 oz). “Our consumers are seeking chocolate treats that play on texture and crunch,” said TWIX Brand Director, Michelle Deignan. “This new flavor takes…

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