Molson Coors launches new division to manage brands under the beyond-beer banner

EUROPE – Beverage manufacturing giant, Molson Coors has launched The Beverage Hub – a new division within the company’s European business unit, aimed at growing the company’s presence in the fast-emerging ready-to-drink (RTD), adult soft drinks, and premium spirits sectors. The new division, led by beverages director Jack Daniel, will focus on building independent partnerships with new brands in the above sectors, supporting their growth through Molson Coors’ established on and off-trade networks across Western Europe. The move follows the company’s re-brand to Molson Coors Beverage Company in 2019, as…

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Molson Coors debuts organic beer as Beam Suntory unveils a new zero-sugar vodka line

US – Molson Coors Beverage Company has launched a new organic, low-calorie brew targeting health-conscious consumers while its counterpart, Beam Suntory has expanded its Pinnacle Vodka range with the introduction of a new zero-sugar vodka line. Dubbed Coors Pure, the new beer is Molson Coors’ first alcoholic beverage to be certified as organic by the USDA. Coors Pure being launched at a time when better-for-you beers are proving to be better performers even as the category at large flags facing the explosion of interest in other alcoholic beverage options such…

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Molson Coors transitions UK brewing operations to 100% green energy as battle against cybersecurity threat intensifies

UK – Molson Coors Beverage Company is set to become the first major UK brewer to produce all of its beers and ciders using 100% green electricity. This is after the company signed a ten-year power purchase agreement (PPA) with RWE, which will see all of its UK operations powered by renewable electricity. The move is a major step towards achieving Molson Coors’ 2025 sustainability goals, including its aim to reduce carbon emissions by 50% across all direct operations. The brewer says that the renewable energy deal with RWA sees…

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Molson Coors launches low-carbon beer bottle, partners Pernod Ricard to produce new sustainable lager

UK – Leading US beverage company Molson Coors has begun distributing its Staropramen beer brand in new low-carbon bottles. The new glass beer bottle was developed through a partnership with partner Encirc and is said to have 90% less carbon footprint compared standard glass bottles. The glass achieves this remarkable rating by being made in a sustainable process that involves use of renewable and sustainable biofuels in the glass production process. The glass making process also features a significant increase in the recycled content of the brewer’s green glass bottles…

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Molson Coors sells India business to Inbrew Holdings as alcohol prohibition hurts sales

INDIA – US multinational beverage company Molson Coors has agreed to sell its Indian unit to Singaporeheadquartered Inbrew Holdings in a deal estimated to be worth US$135.8 million. As part of the deal, Inbrew will acquire Molson Coors’ Indian beer brand Thunderbolt along with selling and distribution rights of its global brands such as Miller, Blue Moon, Carling and Cobra in India. The acquisition will include three manufacturing facilities with total installed capacity of 16 million unit cases. “Thunderbolt has a very robust presence in north India, and in several…

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Molson Coors full-year sales drop 8.7% as on-trade restrictions takes toll on business

US – American beverage company Molson Coors has reported an 8.7% decrease in net sales in its 2020 full-year results, as on-trade restrictions in major markets such as Europe significantly impacted volume sales. The maker of popular beverage brands such as Coors Light, Vizzy Hard Seltzer and Cobra Beer – reported that its net sales for the year ended 31 December 2020 had declined to US$9.65 billion, a 8.7% drop when compared to the US$10.57 billion figure recorded in the prior year. Molson Coors also registered a significant decline in…

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Molson Coors enters agreement to distribute Superbird ready-to-drink spirit across US markets

US – Molson Coors Beverage is partnering with Casa Komos Beverage Group to distribute Superbird, a 100% blue agave tequila-based cocktail, across markets in the United States. The agreement marks Molson Coors’ first entry into the premium ready-to-drink spirits category and its latest move beyond the beer aisle. Using Molson Coors’ distribution network, Superbird -which was first lauched in 2018 – will expand nationally, starting with 10 new markets this spring. Molson Coors has moved aggressively to expand its reach beyond the signature brews in its namesake into other beers,…

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Leading North American lager maker Molson Coors to sell India business

INDIA – Molson Coors, one of North America’s leading lager makers, is considering selling its India business whose struggling operations were made worse by the Covid-19 pandemic. Molson Coors entered India in 2011 through a joint venture with the Cobra Indian Beer Company, a local indian company based in Bihar. The brewers fortunes however took a turn for the worst in 2016 when the Bihar government banned the sale and consumption of all kinds of alcohol in the state. The pandemic made the Indian market even more challenging for the…

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Molson Coors to distribute ZOA, a new energy drink co-founded by Hollywood actor Dwayne Johnson

US – Molson Coors Beverage, a leading American brewing company, has launched ZOA- a new energy drink- as part of its effort to move beyond its core beer offerings. ZOA is a nonalcoholic energy drink made with better-for-you, natural ingredients, the company said in a blog post. The drink was founded by actor and retired professional wrestler Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. It will be the beverage giant’s first offering in the energy-drink segment, and will be available in March. The drink which is…

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Molson Coors bets on seltzers and LightSky drinks, expands production capacity by more than 400%

US – Leading American beverage company Molson Coors Beverage Company has said that it has increased production capacity for its Vizzy, Coors Seltzer and Blue Moon LightSky products by more than 400% at its Fort Worth and Milwaukee breweries. According to a statement from the company’s CEO Chief Supply Officer Brian Erhardt, the expansion is inline with the company’s new strategy to produce drinks beyond its beer category. “We’ve seen tremendous growth in Vizzy, Coors Seltzer and LightSky since each of these products were introduced earlier this year, and we’re…

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