Molson Coors enters full-strength spirit market with launch of Five Trail blended American whiskey

US – American multinational drink and brewing company Molson Coors is set to launch its first blended American whiskey as part of its beyond the beer aisle campaign.   Named Five Trail, the new whisky made with Coors malt and Rocky Mountain water is scheduled for launch in September under the banner of the new Coors Whiskey Co.   According to a statement from Molson Coors, the 95-proof, ultra-premium whiskey, was distilled, blended, and bottled in partnership with Bardstown Bourbon Co. in Bardstown, Ky.    It’s made from a blend of Colorado single-malt whiskey and three bourbons, cut to proof…

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Molson Coors Q2 net sales revenues rise 17.4% as plans to discontinue 11 economy brands take shape

US – Molson Coors, a leading brewing and drink company, has reported a 17.4% rise in net sale revenue for Q2 ending June 30th , as aggressive pursuit of the beyond the beer aisle strategy start paying off.   According to a report by FoodBev, Molson Coors sales surged to US$2.94 billion in what it described as the firm’s best second-quarter topline growth in over a decade.  The company which owns Miller Lite and Carling beer brands claimed that its increased sale volumes were primarily due to higher financial volumes, with North America…

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Molson Coors ending production of Coors Seltzer to focus on more popular brands

US – US multinational beverage company, Molson Coors, is ending production of Coors Seltzer to focus on more popular hard seltzers in its portfolio such as Topo Chico Hard Seltzer and nutrient-infused Vizzy.  According to a report by Brewbound, the maker of Coors beer brands wrote to its wholesalers asking them to sell through the remaining inventory they have in stock.  The discontinuation of Coors beer brand comes at a time when Molson Coors is aggressively pursuing a beyond-the-beer aisle strategy.   The company has since entered other beverage categories like spirits, and energy, and plant-based drinks and is targeting…

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Molson Coors invests in UK hard seltzer brand as Germany’s Müller’s Mühle inaugurates new legume flours plant

EUROPE – Molson Coors Beverage Company, a US-based multinational drink and brewing company is investing approximately £5 million in its UK hard seltzer brand, Three Fold, in an effort to expand its share of the country’s hard seltzer category. According to a report by FoodBev, the investment marks the biggest brand investment made by the company in a new category in the UK. The company first entered into UK’s hard seltzer market in June last year through an exclusive distribution partnership with Bodega Bay to support the brands further roll-out…

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Molson Coors invests US$82m in expanding its Canadian hard seltzer production capacity

CANADA – Molson Coors Beverage Company has said that it is investing CAD 100 million ($82.4 million approx.) in its Canadian hard seltzer business, in a move that will increase production capacity by 300%. The US based multinational drink and brewing company introduced hard seltzers in Canada in March and claims that the launch “is off to an incredibly strong start”. As well as increasing hard seltzer production capacity in its Canadian operations by 300%, the maker of Coors and Vizzy hard seltzer says the investment will also help to…

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Molson Coors revenues fall 9.7% as pandemic restriction hurt sales in key markets

US – US multinational brewing and drink company Molson Coors has recorded a 9.7% decline in first-quarter net sales as on-premise restrictions in key markets hurt sales even as the company “makes progress” against its revitalisation plan. The maker of Coors beer brand posted net sales of US$1.9 billion in the quarter, compared to US$2.1 billion the same time last year. The company attributed much of the decline to restrictions and closures in the on-premise channel, particularly in the UK and Canada. Revenue decline was primarily driven by volume and…

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Molson Coors launches new division to manage brands under the beyond-beer banner

EUROPE – Beverage manufacturing giant, Molson Coors has launched The Beverage Hub – a new division within the company’s European business unit, aimed at growing the company’s presence in the fast-emerging ready-to-drink (RTD), adult soft drinks, and premium spirits sectors. The new division, led by beverages director Jack Daniel, will focus on building independent partnerships with new brands in the above sectors, supporting their growth through Molson Coors’ established on and off-trade networks across Western Europe. The move follows the company’s re-brand to Molson Coors Beverage Company in 2019, as…

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Molson Coors debuts organic beer as Beam Suntory unveils a new zero-sugar vodka line

US – Molson Coors Beverage Company has launched a new organic, low-calorie brew targeting health-conscious consumers while its counterpart, Beam Suntory has expanded its Pinnacle Vodka range with the introduction of a new zero-sugar vodka line. Dubbed Coors Pure, the new beer is Molson Coors’ first alcoholic beverage to be certified as organic by the USDA. Coors Pure being launched at a time when better-for-you beers are proving to be better performers even as the category at large flags facing the explosion of interest in other alcoholic beverage options such…

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Molson Coors transitions UK brewing operations to 100% green energy as battle against cybersecurity threat intensifies

UK – Molson Coors Beverage Company is set to become the first major UK brewer to produce all of its beers and ciders using 100% green electricity. This is after the company signed a ten-year power purchase agreement (PPA) with RWE, which will see all of its UK operations powered by renewable electricity. The move is a major step towards achieving Molson Coors’ 2025 sustainability goals, including its aim to reduce carbon emissions by 50% across all direct operations. The brewer says that the renewable energy deal with RWA sees…

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Molson Coors launches low-carbon beer bottle, partners Pernod Ricard to produce new sustainable lager

UK – Leading US beverage company Molson Coors has begun distributing its Staropramen beer brand in new low-carbon bottles. The new glass beer bottle was developed through a partnership with partner Encirc and is said to have 90% less carbon footprint compared standard glass bottles. The glass achieves this remarkable rating by being made in a sustainable process that involves use of renewable and sustainable biofuels in the glass production process. The glass making process also features a significant increase in the recycled content of the brewer’s green glass bottles…

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