Molson Coors sells India business to Inbrew Holdings as alcohol prohibition hurts sales

INDIA – US multinational beverage company Molson Coors has agreed to sell its Indian unit to Singaporeheadquartered Inbrew Holdings in a deal estimated to be worth US$135.8 million. As part of the deal, Inbrew will acquire Molson Coors’ Indian beer brand Thunderbolt along with selling and distribution rights of its global brands such as Miller, Blue Moon, Carling and Cobra in India. The acquisition will include three manufacturing facilities with total installed capacity of 16 million unit cases. “Thunderbolt has a very robust presence in north India, and in several…

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Molson Coors full-year sales drop 8.7% as on-trade restrictions takes toll on business

US – American beverage company Molson Coors has reported an 8.7% decrease in net sales in its 2020 full-year results, as on-trade restrictions in major markets such as Europe significantly impacted volume sales. The maker of popular beverage brands such as Coors Light, Vizzy Hard Seltzer and Cobra Beer – reported that its net sales for the year ended 31 December 2020 had declined to US$9.65 billion, a 8.7% drop when compared to the US$10.57 billion figure recorded in the prior year. Molson Coors also registered a significant decline in…

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Molson Coors enters agreement to distribute Superbird ready-to-drink spirit across US markets

US – Molson Coors Beverage is partnering with Casa Komos Beverage Group to distribute Superbird, a 100% blue agave tequila-based cocktail, across markets in the United States. The agreement marks Molson Coors’ first entry into the premium ready-to-drink spirits category and its latest move beyond the beer aisle. Using Molson Coors’ distribution network, Superbird -which was first lauched in 2018 – will expand nationally, starting with 10 new markets this spring. Molson Coors has moved aggressively to expand its reach beyond the signature brews in its namesake into other beers,…

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Leading North American lager maker Molson Coors to sell India business

INDIA – Molson Coors, one of North America’s leading lager makers, is considering selling its India business whose struggling operations were made worse by the Covid-19 pandemic. Molson Coors entered India in 2011 through a joint venture with the Cobra Indian Beer Company, a local indian company based in Bihar. The brewers fortunes however took a turn for the worst in 2016 when the Bihar government banned the sale and consumption of all kinds of alcohol in the state. The pandemic made the Indian market even more challenging for the…

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Molson Coors to distribute ZOA, a new energy drink co-founded by Hollywood actor Dwayne Johnson

US – Molson Coors Beverage, a leading American brewing company, has launched ZOA- a new energy drink- as part of its effort to move beyond its core beer offerings. ZOA is a nonalcoholic energy drink made with better-for-you, natural ingredients, the company said in a blog post. The drink was founded by actor and retired professional wrestler Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. It will be the beverage giant’s first offering in the energy-drink segment, and will be available in March. The drink which is…

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Molson Coors bets on seltzers and LightSky drinks, expands production capacity by more than 400%

US – Leading American beverage company Molson Coors Beverage Company has said that it has increased production capacity for its Vizzy, Coors Seltzer and Blue Moon LightSky products by more than 400% at its Fort Worth and Milwaukee breweries. According to a statement from the company’s CEO Chief Supply Officer Brian Erhardt, the expansion is inline with the company’s new strategy to produce drinks beyond its beer category. “We’ve seen tremendous growth in Vizzy, Coors Seltzer and LightSky since each of these products were introduced earlier this year, and we’re…

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Molson Coors launches e-commerce store in UK to expand market reach

UK – US multinational drink and brewing company Molson Coors Beverage Company has launched Revl, a direct-to-consumer eCommerce store for customers in the UK in an effort to “broaden its routes-to-market”. According to Molson Coors, the Revl platform will offer the full range of Molson Coors beverage brands including Coors, Carling, Staropramen and more. Revl will also feature other beers, wines, spirits, soft drinks and snacks from selected third-party brand partners. Molson which created the online store with an intention of creating ‘strong connections with consumers’, plans to feature exclusive…

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Molson Coors sells Irwindale Brewery, reviews product portfolio amid can shortage

 US – US multinational drink and brewing company Molson Coors has completed the sale of its Irwindale brewery property in California to Irwindale Brew Yard, a subsidiary of Pabst Brewing Company for US$150 million. The brewing company is also in the process of review its portfolio with the aim of dropping some SKUs it produces in response to a can shortage that spiked by increased demand for canned take away drinks. Commenting on the sale of the brewery, Molson Coors chief financial officer, Tracey Joubert said: “The sale of the…

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Molson Coors bounces back to profitability despite COVID-19 hurting sales

US – American multinational drink and brewing company, Molson Coors has registered a rise in net income in its third-quarter results, despite falling net sales in both the US and its international markets. Molson Coors net income for the quarter increased to US$342.8 million, substantially higher than the US$402.8 million loss registered last year which forced the company to rebrand and execute a revitalization plan in order to return to growth The revitalization plan saw the company streamline its organisation, rebrand as Molson Coors Beverage Company and explore new product…

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Somersby, Molson Coors join the increasingly crowded hard seltzer market

SINGAPORE – Somersby, a subsidiary of Danish brewing company Carlsberg Group, has launched its first-ever Hard Seltzer range in Singapore, a brand-new innovation in the market. The launch is the brand’s first foray into Hard Seltzer worldwide, expanding its offerings in an entirely new product category to appeal to a changing profile of consumers. The new beverage range comes in two surprisingly refreshing fruity flavours – Somersby Hard Seltzer Lime and Somersby Hard Seltzer Mango & Passionfruit; to provide a blend of coolness on a hot, sweltering day. “We observe…

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