Molson Coors bets on seltzers and LightSky drinks, expands production capacity by more than 400%

US – Leading American beverage company Molson Coors Beverage Company has said that it has increased production capacity for its Vizzy, Coors Seltzer and Blue Moon LightSky products by more than 400% at its Fort Worth and Milwaukee breweries. According to a statement from the company’s CEO Chief Supply Officer Brian Erhardt, the expansion is inline with the company’s new strategy to produce drinks beyond its beer category. “We’ve seen tremendous growth in Vizzy, Coors Seltzer and LightSky since each of these products were introduced earlier this year, and we’re…

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Molson Coors launches e-commerce store in UK to expand market reach

UK – US multinational drink and brewing company Molson Coors Beverage Company has launched Revl, a direct-to-consumer eCommerce store for customers in the UK in an effort to “broaden its routes-to-market”. According to Molson Coors, the Revl platform will offer the full range of Molson Coors beverage brands including Coors, Carling, Staropramen and more. Revl will also feature other beers, wines, spirits, soft drinks and snacks from selected third-party brand partners. Molson which created the online store with an intention of creating ‘strong connections with consumers’, plans to feature exclusive…

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Molson Coors sells Irwindale Brewery, reviews product portfolio amid can shortage

 US – US multinational drink and brewing company Molson Coors has completed the sale of its Irwindale brewery property in California to Irwindale Brew Yard, a subsidiary of Pabst Brewing Company for US$150 million. The brewing company is also in the process of review its portfolio with the aim of dropping some SKUs it produces in response to a can shortage that spiked by increased demand for canned take away drinks. Commenting on the sale of the brewery, Molson Coors chief financial officer, Tracey Joubert said: “The sale of the…

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Molson Coors bounces back to profitability despite COVID-19 hurting sales

US – American multinational drink and brewing company, Molson Coors has registered a rise in net income in its third-quarter results, despite falling net sales in both the US and its international markets. Molson Coors net income for the quarter increased to US$342.8 million, substantially higher than the US$402.8 million loss registered last year which forced the company to rebrand and execute a revitalization plan in order to return to growth The revitalization plan saw the company streamline its organisation, rebrand as Molson Coors Beverage Company and explore new product…

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Somersby, Molson Coors join the increasingly crowded hard seltzer market

SINGAPORE – Somersby, a subsidiary of Danish brewing company Carlsberg Group, has launched its first-ever Hard Seltzer range in Singapore, a brand-new innovation in the market. The launch is the brand’s first foray into Hard Seltzer worldwide, expanding its offerings in an entirely new product category to appeal to a changing profile of consumers. The new beverage range comes in two surprisingly refreshing fruity flavours – Somersby Hard Seltzer Lime and Somersby Hard Seltzer Mango & Passionfruit; to provide a blend of coolness on a hot, sweltering day. “We observe…

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Molson Coors begins upgrade of its Golden brewing plant to invest in new products

USA – Molson Coors Beverage Company has started upgrade works of its multi-hundred-million-dollar brewery in Golden, Colorado, in an effort to improve performance, flexibility and productivity. The multiyear project is said to completely overhaul the beer-making infrastructure at the brewery, ranked as one of the largest in the world. With the multi-hundred-million-dollar investment, Molson Coors plans to add more-efficient fermenting, ageing and filtration facilities, as well as upgrade the so-called government cellars where it stores beer prior to packaging. “Demolition activities will be starting relatively quickly,” said Peter J. Coors,…

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Molson Coors signs distributor deal with La Colombe Coffee for its ready to drink coffee products

USA – Molson Coors Beverage Company has announced a long-term deal with La Colombe Coffee Roasters which will see it distribute the company’s ready-to-drink (RTD) coffee products in convenience and drug stores nationwide. The partnership with Molson Coors will allow La Colombe to increase its retail footprint by more than 400% within 18 months in convenience stores, which rank as the top channel for ready-to-drink coffee, accounting for some 41% of total retail sales, per Nielsen data. Under terms of the deal, Molson Coors will tap into its vast distribution…

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Coca Cola to enter US alcoholic market through Molson Coors partnership

USA – Molson Coors Beverage Company has partnered with Coca Cola Company to manufacture, market and distribute Coca Cola Co.’s new hard seltzer version of Topo Chico mineral water in the U.S. as both companies look to expand into new categories. Coca-Cola first announced in the plans to launch the alcoholic version of Topo Chico, its Mexican seltzer brand that’s gained a cult following. According to a statement, the product will arrive in the U.S. nationally in the first half of 2021. Molson Coors is looking to broaden its reach,…

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Brewing company Molson Coors launches its first range of non-alcoholic products

USA – The Molson Coors Beverage Company, a multinational brewing company, has unveiled its first range of non-alcoholic products, which will be released later this year as part of its strategy to move beyond beer. Molson has launched Huzzah as the first one. According to the company, Huzzah is a flavored seltzer water with probiotics to support gut health. It will be available in three flavors: strawberry-hibiscus, juicy pear and raspberry-lemon. Molson Coors will sell Huzzah online and at some stores in Southern California starting this month. “We’re following through…

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Multinational brewer Molson Coors set to invest in Texas subsidiary to boost capacity

USA – Molson Coors Beverage Company, a multinational brewing company, is set to make a substantial investment in its Fort Worth brewery in Texas to boost capacity and to support the production and packaging of its expanding portfolio of hard seltzers. The multimillion-dollar project – which includes the installation of a new canning line completed earlier this year and a state-of-the-art filtration system expected to be finished later in the year – will more than quintuple Molson Coors’ U.S. capacity to make hard seltzers and other beverages, such as Vizzy and soon-to-debut Coors Seltzer.…

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