Coca-Cola to debut Coke brand energy drinks, Monster Beverages cries foul

USA– The Coca-Cola Company plans to roll out a range of energy drinks for the first time on its iconic Coca-Cola brand name as it intensifies efforts to break away from its traditional fizzy sodas and shifts to health-focused trends, reports Reuters. The company has told Reuters that it is working on plans to two launch new energy drinks, which would be branded “Coca-Cola Energy” and “Coca-Cola Energy No Sugar” and made with naturally-derived caffeine and guarana extract. The move has however, elicited strong reactions from Monster Beverages, where  Coca-Cola took…

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Monster Beverage net sales cross US$1b helped by international expansion in Q3

USA – Monster Energy drink producer, Monster Beverage Corp has said net sales for the 2018 third quarter increased 11.7% to US$1.02 billion from US$909.5 million in the same period last year. According to the company, net and gross sales for the three-months ended September 30, 2018 were impacted by advance purchases made by customers due to a pre-announced price increase on Monster Energy brand energy drinks. Net sales for the company’s Monster Energy Drinks segment increased 13.0% to US$935.1 million from US$827.7 million, negatively impacted by net changes in foreign currency exchange…

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Monster Beverages reports net sales rise 12% to surpass US$1b threshold

USA – Monster Beverages, an American beverage company that manufactures energy drinks, has reported a net sales increase of 12% to exceed US$1 billion threshold in its quarterly sales results. According to the company, the net sales for the 2018 second quarter increased 12% to US$1.02 billion from US$907.1 million in the same period last year. The gross sales for the 2018 second quarter increased 14.7% to US$1.19 billion from US$1.04 billion in the same period last year. The company said that the net sales for the 2018 second quarter…

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