Muller confirms Werner Stegmuller as its new CEO

UK – Muller, Britain’s supplier and distributor of dairy products has confirmed the promotion of Werner Stegmuller to global chief executive role effective April. Werner was the company’s chief operating officer, a role to which he was appointed in June 2017, according to a Muller spokesperson pointed out by Just-Food. He succeeds Uwe Sommer reported to have left the firm after joining Müller early in 2017 from Swiss chocolate maker Lindt & Sprungli, where he served as the head of international sales and marketing. In June 2017, Lindt had announced…

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Muller partners with German retailer in a three-year milk supply deal

UK – Muller, the multinational producer of dairy products has entered into a three-year deal with the German global discount supermarket and grocery store Lidl, in which the brand will supply milk to most of Lidl’s UK stores. The deal, expected to be effective 1 June 2018 will see Muller supply almost 90% of Lidl’s liquid milk and butter. “We are pleased to announce a long term partnership with Muller, which will see them provide liquid milk to the majority of our UK stores. “Our ambition as a business is…

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Müller introduces two new yoghurt products in its development plan

UK – Müller has announced the introduction of two new yogurt products as it continues to develop, manufacture and market a new generation of branded yogurt and desserts products. According to the dairy company, who is the Official Yogurt of British Athletics, it has revealed Müller Quark Yogurt and Müller Corner Lactose Free, with both products launching in March and May 2018 respectively. The dairy company has already announced a US$124.09 million investment, over the next three years, as it aims to strengthen its leadership in parts of the category…

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Muller launches Greek style yoghurt cutting 13.5% sugar in its yoghurt range

UK – Muller, one of the biggest dairy producers in the UK has announced that it has achieved a 13.5% sugar reduction in total sugar across its core range of yogurt products, and it has launched Muller Corner Plain, made with unsweetened natural Greek Style yogurt. According to the company, the reduction equals 1759 tonnes since 2015 achieved across its core categories including Muller Corner and Muller Light. Muller Corner strawberry flavor was formulated to achieve a 19% less total sugar product while the Muller Corner Plain range replaces the…

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Müller confirms plan to acquire capability for its own fresh milk packaging business

UK – Müller, Britain’s biggest producer of fresh milk, butter, cream, yogurt and desserts, has confirmed its intention to acquire the capability to manufacture its own fresh milk packaging in the UK. According to the company, this multi million pound move will give the business the means to further accelerate reduction in the use of plastic and increase the use of recycled plastic in its bottles to its target of 50% by 2020. Plastic bottles used for Müller’s branded and private label fresh milk products are already 100% recyclable. Müller…

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Müller launches 900ml FRijj SKUs, targeting additional consumption occasions

UK – Müller, the largest milk supplier and distributor in Great Britain, has launched 900ml FRijj SKUs, with a target of getting additional consumption, a move backed by recent research, which found that FRijj consumers wanted a larger shareable portion size that can be kept in the fridge. Following the success of Müller’s reformulated FRijj recipe, and the recent move to relaunch in on the-go 400ml portions, a pack size that was favoured during consumer research, Müller is aiming to make the Official Milk Drink of British Athletics* more relevant in additional…

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Müller launches new dairy business development scheme for farmers

UK – Dairy enterprise Müller has announced a new dairy business development scheme to help ambitious young farmers build vibrant dairy businesses for the future. The initiative, Muller Direct Next Generation involves 25 Müller Direct young farmers who possess three years’ experience on the farm with the potential to create thriving dairy businesses. The scheme was preceded by other initiatives such as Müller Farm Insight and the Müller Direct Futures Contract option in 2017 aimed at providing a better future platform for the Müller Direct farmers. The beneficiaries will enjoy…

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Müller launches White Velvet range, to disrupt yogurt sector in UK

UNITED KINGDOM – Muller has decided to disrupt the plain yogurt sector in the UK by incorporating its new White Velvet range in the market as part of its expansion process. While plain yogurt consumption is higher in the mainland Europe, Müller believes that a significant opportunity for growth in sales will come as a result of this new launch. The new line described as ‘thick, smooth and creamy’, focuses on drawing in the non-plain yogurt shoppers and eventually expanding the sector. The White Velvet will be available in 450g…

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