Parle Agro shakes up India’s dairy market with launch of flavoured milk items under ‘Smoodh’ brand

INDIA – Parle Agro, a homegrown beverages firm, has made a foray into India’s dairy segment with the launch of flavored milk products under the ‘Smoodh’ brand.  The flavored milk products are packaged in 85ml packs are available in two choices, chocolate milk, and toffee caramel. Retailing at a recommended price of Rs10, the new product aiming to target consumers across all age groups, the company said in a statement.  Parle Agro says the diversification is backed by in-depth research on the potential of flavored milk in India.  Research published by FNB news revealed that flavored milk products which accounted for 43 percent…

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Beverage company Parle Agro set to construct new manufacturing plant as it targets US$1.3B turnover by 2022

INDIA – Parle Agro, a beverage company, has announced plans to construct a new manufacturing plant in Vijaywada, Andhra Pradesh as it gears up to touch a turnover of Rs 10,000 crore (US$1.3 billion) by 2022. It has already set up greenfield facilities in Sitarganj, Uttarakhand and Mysore, Karnataka, which are the largest in terms of size and manufacturing capacity amongst all of the company’s plants. Parle Agro has a total of 67 manufacturing units in India, out of which nine are company-owned beverage units and one is a standalone…

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