Leading Indian Distiller Tilaknagar Industries to manufacture products for Pernod Ricard

INDIA – Tilaknagar Industries, one of India’s largest distillers, has signed a deal with French distiller Pernod Ricard to make their products at their Maharashtra manufacturing unit. Founded in 1933 as Maharashtra Sugar Mills, Tilaknagar Industries is among India’s ten largest distillers. It boasts of a diverse portfolio of brands in categories including brandy, whisky, vodka, gin and rum and sells Mansion House brandy. According to a statement from Tilaknagar Industries, the agreement with Pernod Ricard will be valid for the next ten years and could be extended to more…

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Diageo, Pernod Ricard make new acquisitions to expand respective market share in the alcoholic beverages segment

US/COLOMBIA – Alcoholic beverage giants Diageo and Pernod Ricard have announced new acquisitions that will further bolster their positions in the alcoholic beverage market. In the US, Diageo, acquired Far West Spirits, the owner of the Lone River Ranch Water hard seltzer brand. Taking inspiration from the classic Texan ranch water cocktail, Lone River was founded by Katie Beal Brown, who retains a minority interest. Diageo said Katie Beal Brown will continue to lead the business on a day-to-day basis as CEO of the brand. Commenting on the acquisition, Diageo…

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Molson Coors launches low-carbon beer bottle, partners Pernod Ricard to produce new sustainable lager

UK – Leading US beverage company Molson Coors has begun distributing its Staropramen beer brand in new low-carbon bottles. The new glass beer bottle was developed through a partnership with partner Encirc and is said to have 90% less carbon footprint compared standard glass bottles. The glass achieves this remarkable rating by being made in a sustainable process that involves use of renewable and sustainable biofuels in the glass production process. The glass making process also features a significant increase in the recycled content of the brewer’s green glass bottles…

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Pernod Ricard partners with Ojo de Tigre to strengthen its mezcal category

MEXICO– Wines and Spirits giant, Pernod Ricard, has announced its collaboration with super premium mezcal brand Ojo de Tigre, a traditional Mexican spirit, in an effort to strengthen its position in the mezcal category. The collaboration is Pernod Ricard’s latest in a series of partnerships with brands launched by entrepreneurs and is in line with its ‘Transform and Accelerate’ strategic plan. Owned by parent company Casa Lumbre, Ojo de Tigre is a small-batch, artisanal mezcal crafted according to ancient traditions. Only sustainable agave from the Tobala and Espadín plants are used,…

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Pernod Ricard to establish new global headquarters in Paris’ Saint Lazare district

FRANCE – Pernod Ricard, the world’s second largest wines and spirits firm, has selected Paris’ Saint Lazare district as the location for its new global headquarters, relocating from the company’s current headquarters in Place des États-Unis. The French wine and spirits group said that the new headquarters, adjacent to Gare Saint-Lazare (one of the six large terminus railway stations of Paris), will feature a façade composed of 2,400 tinted glass strips and will be host to 900 employees over approximately 18,000m2. The Glenlivet Scotch whiskies brand owner said that the…

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Pernod Ricard North America announces executive appointments to accelerate growth

USA – Six months after CEO Ann Mukherjee took the helm and set out to ignite growth in Pernod Ricard’s leading market, the French wine and spirits group has announced several executive appointments in North America to accelerate its transformation into an ever-more consumer-centric company. Pernod Ricard has appointed former PepsiCo executive, Pam Forbus, as the new Chief Marketing Officer of Pernod Ricard North America replacing Jonas Tahlin, who left Pernod Ricard several months ago to pursue other career interests. Pam joins the company from Walt Disney Studio Entertainment, where…

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Alcohol industry players in SA launch digital platforms to facilitate sales

SOUTH AFRICA – As South Africa eased into Level 3 lock-down and ban of alcohol sales was lifted, liquor stores witnessed a surge in numbers of customers in long queues which posed a challenge on observation of physical distancing stipulated to aid in combating the spread of the corona-virus. To this regard, alcohol producers have launched online ordering systems as part of the safety measures. Heineken SA, Diageo and Pernod Ricard in partnership with Touchsides have launched the Hola Club Click & Collect platform that will facilitate online transactions between…

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Pernod Ricard to eliminate single-use plastic point-of-sale items by 2021

FRANCE – Pernod Ricard has announced that it will end the use of single-use plastic point-of-sale (POS) items by 2021 as part of the French wine and spirts group’s commitment towards its “2030 Sustainability & Responsibility roadmap – Good Times from Good Place” Pernod Ricard had initially planned the ban for 2025, but following this announcement, the goal will be achieved four years ahead of the initial target. In order to drive innovation and provide guidance throughout the group, Pernod Ricard said that it has shared Global Sustainable POS Guidelines…

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Pernod Ricard acquires full ownership of dry gin brand Monkey 47

FRANCE – Wines and Spirits giant, Pernod Ricard has acquired the remaining stake in dry gin brand Monkey 47 in a transaction makes the French beverage company the exclusive owner of the brand. Pernod Ricard initially acquired a majority stake in Monkey 47 in 2016.The company said that the brand’s founder Alexander Stein will remain involved in the brand’s ongoing development “The agreement is the logical consequence of the brand´s progress following the partnership with Pernod Ricard,” Stein said. “I would like to thank Pernod Ricard  for walking the talk.…

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Diageo pledges 8m bottles of sanitizer for frontline healthcare workers

UK – Diageo has pledged to enable the creation of more than 8 million bottles of hand sanitizer to help protect frontline healthcare workers in the fight against the Coronavirus (COVID-19). To achieve this, the world’s leading distiller revealed that it will be donating up to two million litres of alcohol to manufacturing partners in the UK, Ireland, Italy, USA, Brazil, Kenya, India and Australia. Diageo said that it will provide Grain Neutral Spirit (GNS) – a 96% strength ethyl alcohol used primarily in production of vodka and gin –…

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