Private label sales rebound as falling incomes force consumers to closely watch their budget

GLOBAL – After a disappointing 2020 where growth in private label sales was outpaced by National Brands for the first time in in a decade, sale growth in the category has rebounded, according to a recently released data by NielsenIQ. The rebound in sales has been attributed to an increase in consumers who are actively looking for ways to reduce their spending as uncertainty and concerns over unemployment loom. In a webinar presentation, Kerry also attributed the resumption of growth in private label sales can also be attributed to continuing…

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