WFP partners with Promasidor, Tolaram and other food processor support Nigerian agri-tech start-ups

NIGERIA – The UN World Food Programme in partnership with leading food industry players in Nigeria have partnered to support six budding entrepreneurs in the food and agriculture sector, scale up their innovation with N120 million (US$290,000) worth of funding. The funding was channelled through the ‘2021 Zero Hunger Sprint – Nigeria’s Innovation Challenge’ undertaken under the Zero Hunger Roundtable. Zero Hunger Roundtable is a multi-sector forum aimed at collectively addressing food challenges as a part of the UN’s global mandate to achieve Zero Hunger by the year 2030. The…

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Promasidor imports improved cow breeds to spearhead growth of US$5m Ikun Dairy Farm venture

NIGERIA – Promasidor one of Nigeria’s leading dairy processors in partnership with Ekiti State Government, have received 250 new Jersey cows from Texas, USA, an addition to its existing herd of 192 indigenous and crossbreed cows available on the Ikun Dairy Farm Limited (IDFL). IDFL is a joint venture between the processor and the state government initiated in 2019, which saw Promasidor inject US$5m investment to reactivate the farm, as a catalyst that will turn around the economic fortune of the state. The reactivation of the ailing industry, is also…

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Bruno Gruwez takes helm of Nigerian packed food manufacturer Promasidor

NIGERIA – Promasidor Nigeria, a food and beverage-products powerhouse has appointed Bruno Gruwez as its Chief Executive Officer (CEO) who took office in January 1st 2021. Bruno took over the leadership of the company from Anders Einarsson, who has assumed regional responsibilities within the Promasidor Group.  Prior to his appointment Bruno was the Senior Director, Food Categories Sub-Saharan Africa at PepsiCo. Other positions he held at the food and beverage conglomerate include Senior Commercial Director for PepsiCo South Africa, Marketing Director for PepsiCo UK Beverages and GM for Pepsi Lipton…

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Cowbell maker Promasidor Nigeria secures US$15.5m to support expansion

NIGERIA – Promasidor Nigeria Ltd (PNL), a food products distributor has obtained US$15.5 million from the Bank of Industry (BoI) on credit to support its growth strategy for its business, reports Beverage Industry news. The funding would be used for factory expansion, value chain development and acquisition of additional machinery, all geared at increasing capacity, job creation and significant contribution to the economy. Promasidor whose product portfolio includes brands such as Cowbell milk, Loya milk, Top tea and Onga seasoning said they will employ additional 500 people as a result…

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