FRANCE – Royal Unibrew, a Denmark-based beverage company, has expanded into the energy drinks category with the acquisition of MC Energy, the owner of the Crazy Tiger brand for approximately €82 million (US$97.13 million). Crazy Tiger holds around 10% volume share in the fast-growing energy drinks market, is projected to continue growing at a double-digit growth rate in the coming years. The acquisition announcement comes less than a week after the Danish beverage company had announced that it had entered exclusive negotiations to acquire MC Energy. According to Royal Unibrew, the acquisition will see…
Read MoreRoyal Unibrew expands into energy drinks category with acquisition of French brand Crazy Tiger
