Royal Unibrew expands into energy drinks category with acquisition of French brand Crazy Tiger

FRANCE – Royal Unibrew, a Denmark-based beverage company, has expanded into the energy drinks category with the acquisition of MC Energy, the owner of the Crazy Tiger brand for approximately €82 million (US$97.13 million).  Crazy Tiger holds around 10% volume share in the fast-growing energy drinks market, is projected to continue growing at a double-digit growth rate in the coming years.  The acquisition announcement comes less than a week after the Danish beverage company had announced that it had entered exclusive negotiations to acquire MC Energy.   According to Royal Unibrew, the acquisition will see…

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