Serengeti Breweries heightens competitive edge with launch of US$6.7m spirits processing plant

TANZANIA – Serengeti Breweries Limited (SBL), Tanzanian subsidiary of East Africa Breweries Limited, has commissioned its first spirits production plant worth Tsh15.6 billion (US$6.7m) at its facility in Moshi. The move is aimed to shift Tanzania from being a net importer of spirit drinks to a local producer. Marking its debut, the company has started by production of a local brand known as Bongo Don, which SBL described as being a truly local product of world-class quality. “The new spirits production facility will produce mainstream spirit products locally and, in…

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EABL cements its ownership in Serengeti Breweries with acquisition of additional 30% stake

TANZANIA – East African Breweries Limited, majority owned by British multinational alcoholic beverage company Diageo, has expanded its ownership in its Tanzanian subsidiary, Serengeti Breweries to 85% following the acquisition of additional stake. The deal comes more than a year after the brewer had revealed its intentions of acquiring additional 30% stake in the Tanzanian unit in March 2020, after identifying the booming beer and spirits market in East Africa’s largest country. “We got one minority shares. We decided to buy them out and they also wanted to sell. The…

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EABL narrowly misses complete performance turnaround with full year profit slipping by 1%

KENYA – The East African Breweries Limited (EABL) has reported 15% growth in revenue to Ksh 86 billion (US$791m), driven by smart investment behind brands, channel focus and innovations, which led to overall volume sales growing by 13%. The stellar top line performance was delivered on the back of a tough operating environment characterised by increased volatility due to COVID-19 imposed curfews and restrictions, depressed consumer spending and global supply chain disruptions. However, the company adapted to the pandemic, finding new routes to market including distributing products to consumers’ homes…

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Serengeti Breweries unveils fund to help bars fight against communicable diseases in Tanzania

TANZANIA – Serengeti Breweries Limited (SBL), subsidiary of the Diageo company through the East Africa Breweries Limited, has launched a programme worth over Tsh 2.3 billion (US$992,000), aimed to support bars and eateries in Dar es Salaam and other major towns. This initiative dubbed “Raise the Bar”, is part of a global Diageo programme geared towards helping outlets, and bars recover from COVID-19 and support jobs and communities around the world. The fund will roll out over the next two years benefitting over 2,000 outlets and will include practical equipment…

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Serengeti Breweries delivers solar water pumps to Tanzanian residents availing safe water

TANZANIA – Serengeti Breweries Limited (SBL), a subsidiary of East African Breweries Ltd (EABL) has launched a Tsh.220m water project in Mara Region, in a bid to avail safe and clean water to the residents. The project launched under its Water of Life initiative, comprises of a borehole, a solar water pump that can produce 7,500 litres of water per hour and a water tank. According to reports by Daily News Tanzania, over 12,000 people will benefit from the project, especially girls and women who spend a lot of time…

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Serengeti Breweries Limited supports skills transfer in agriculture industry, dish-out scholarships

TANZANIA – Serengeti Breweries Limited (SBL), a subsidiary of East African Breweries Ltd (EABL) has issued over 70 new scholarships to students studying agricultural-related courses in local colleges, to boost skill development in the industry. This is the second year that SBL supports bright students from underprivileged backgrounds to access college education in agricultural disciplines through its Kilimo-Viwanda program. In a linked in post, the leading brewer indicated that Last year 40 students were given this opportunity, as it inaugurated the initiative. Kilimo-Viwanda program is also meant to complement the…

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COVID-19 disruptions, tax provisions nearly halved EABL’s profit in six months ended December 2020

KENYA – The East African Breweries Limited (EABL) has reported a 47.3 per cent dip in profit for the half year ended December 2020 to Ksh.3.8 billion (US$34.5m) from Ksh.7.2 billion (US$65.3m) registered in the same period in 2019. The alcohol manufacturer attributes the sharp decline to one-off tax provision, excise duty increases, general price inflation and additional costs related to digital tax stamp implementation in Uganda which impacted profitability. Also, trade restrictions brought by the COVID-19 pandemic continued to hamper the company’s performance especially in Kenya. During the period…

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Tanzanian alcohol makers turn to local sources of raw materials to boost industry

TANZANIA – Leading breweries in Tanzania i.e., Tanzania Breweries Limited (TBL) and Serengeti Breweries Limited (SBL) to prioritize sourcing their wheat locally, following an agreement with the government. According to reports by Daily News, the state has reached a consensus with the brewers to purchase the raw material at a minimum price of Tsh 800 per kilogramme of wheat. This follows the country importing 800,000 and 1 million tons of wheat annually amid availability of arable land and conducive climate to facilitate mass production of the cash crop. “TBL and…

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EABL provides much needed aid to the hospitality industry with launch of US$5m recovery fund

KENYA – East Africa Breweries Limited (EABL) has officially rolled out the US$5 million recovery fund aimed to help the hospitality industry i.e. pubs and bars recover from the effects of the COVID-19 pandemic. The two-year programme dubbed “Raising the Bar” is part of the US$100 million kitty launched by EABL’s parent company, Diageo in July across its different markets i.e. New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai, Delhi, Mumbai, Bangalore, Nairobi, Dar es Salaam, Kampala, Sydney and beyond. The program launch in East Africa was…

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Kenya Breweries Limited promotes road safety through its e-learning tool DRINKiQ platform

KENYA – Kenya Breweries Limited (KBL), subsidiary of the East African Breweries Limited (EABL) has partnered with National Transport and Safety Authority (NTSA) to educate and sensitize road users on responsible drinking under its DRINKiQ platform, in order to enhance road safety in Kenya. The partnership will involve the adoption of a Responsible Drinking Education Module, which will complement the curriculum for training and testing of Drivers and Instructors. Speaking during the memorandum signing ceremony, KBL MD Jane Karuku said that KBL’s commitment to responsible drinking has been the basis…

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