Seven-Up Bottling plc launches Lipton Ice Tea in Nigeria, increasing competitive edge

NIGERIA – Seven-Up Bottling Company Plc (“SBC”), the bottler of PepsiCo brands of soft drinks in the Nigeria has launched Lipton Ice Tea following the revived partnership between Soft drink giant PepsiCo and Fast-Moving Consumer Goods (FMCG) giant, Unilever. According to Segun Ogunleye, Marketing Manager at Seven Up Bottling Company, the new Lipton Ice Tea is made from the freshest tea leaves soaked in hours of glorious sunshine and it comes in two juicy flavours of Peach and Lemon. In 2003, PepsiCo and Unilever formed a global 50:50 joint venture…

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