SKOL Brewery in Rwanda ventures into soft beverage production with launch of new water production line

Company Name: SKOL Brewery Product type: Water Innovation: New product RWANDA – Rwandan beer manufacturer, SKOL Brewery has inaugurated its state-of-the-art water production line with a production capacity of 40,000 bottles of pure mineral water per hour. The launch of the production line coincided with the introduction of its new bottled water brand dubbed Virunga Water coming in two variants i.e. mineral and sparkling water. According to the company, the new product is packed in an eco-friendly returnable glass bottle in line with the country’s law relating to the prohibition of single-use plastic…

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Rwanda’s Skol Brewery introduces new look for Skol lager

RWANDA – Skol Brewery, has unveiled a new look for one its beer brands, Skol Lager, in a new campaign that seeks to increase its dominance in the alcoholic beverage market. With no changes on the beer, the company said that the refreshed “Skol Lager brand look supports the ‘Live Laugh Lager’ campaign using strong, vibrant yellow, and a shield design” as an easy to drink lager with no added sugar and a full strength of 5% alcohol by volume (ABV). “We aim to help our Skol lager drinkers regularly…

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Rwanda to introduce tax breaks for alcohol brewed from locally-sourced materials

RWANDA – The government of Rwanda is considering to reduce consumption tax on alcoholic drinks brewed from locally sourced raw materials. In a draft law presented to the Parliament by the Minister for Finance and Economic Planning, Uzziel Ndagijimana, the tax breaks will apply to beers and wines made using locally produced raw materials. The proposed amendment to the law on the excise duty on some imported or locally manufactured products could see the consumption tax levied on locally produced alcohol significantly reduced. An excise or consumption tax is an…

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Rwanda’s SKOL Brewery commissions US$10m packaging line

RWANDA – SKOL Breweries Limited, has unveiled a new packaging line at an investment worth US$10 million as it aims at consolidating the brewer’s market share that currently stands at 20%, reports New Times Rwanda. The brewer said that the new packaging line will increase the bottling capacity from 450,000 hectolitres to more than one million hectolitres annually owed to its high efficiency. Speaking at the event, Prime Minister Edouard Ngirente said that this was a milestone for the company and the country as it will help increase exports from…

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Rwanda’s Skol brewery partners AFC to increase brand’s support

RWANDA – SKOL Brewery Ltd Rwanda has announced a signed partnership with UK-based renowned football team, Arsenal FC, saying it will use the recently launched brand ‘Skol Select’ in promotional activities to grow support for both Skol and Arsenal brands. The brewer says they will use the recently launched brand, SKOL Select, as the partner beer with Arsenal, reports New Times Rwanda. SKOL Brewery Limited Rwanda General Manager, Ivan Wulffaert, said that the partnership, will serve as a key support platform for SKOL Brewery Ltd activities in Rwanda. “This regional beer…

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Mexican brand Corona overtakes Brazil’s Skol after impressive value growth

MEXICO – Corona, the most valuable brand in Latin America, has overtaken Brazil’s Skol, which has held the title for the past two years, according to the sixth-annual BrandZ Top 50 Most Valuable Latin American Brands. Corona took the top spot in the ranking after seeing an 8% brand value growth to US$8.3 billion, edging out Skol, which grew by just 1%. The brand is sold in more than 180 countries and its success and global growth have been helped by Corona’s ability to generate an affiliation with the “fun-loving”…

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Skol Brewery Rwanda upgrades with its Global Water Engineering waste-to-water technology

RWANDA – Skol Brewery has upgraded its Rwandan Kigali plant with Global Water Engineering (GWE) world-class waste-to-energy technology that turns wastewater organic pollutants into biogas, or green energy, to profitably power plant boiler equipment while achieving high environmental benefits. Skol Kigali’s new continuous system highly efficiently removes organic waste material from production wastewater, converting more than 90% of the wastewater’s Chemical Oxygen Demand (COD). It replaces an old sequential batch reactor and is a reliable method of turning organic waste into usable biogas. According to the World Health Organisation’s African…

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