Competition Tribunal approves SAB’s acquisition of Smirnoff franchise rights

SOUTH AFRICA – The Competition Tribunal of South Africa has conditionally approved South African Breweries’ (SAB) proposed acquisition of franchise rights for Smirnoff ready-to-drink and Guinness-branded products from Diageo. SAB is the local subsidiary of AB InBev, the world’s largest beer group while Diageo is the world’s largest producer of spirits, and owns brands such as Guinness, Smirnoff, Johnnie Walker, J&B and Captain Morgan.  Through the deal, Diageo will grant SAB an exclusive license to manufacture, market, distribute and sell Smirnoff Storm, Guarana, Spin, Pine Twist and Berry Twist. The…

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South African Breweries gets nod to acquire Diageo’s Smirnoff franchise rights

SOUTH AFRICA – The Competition Commission has conditionally approved South African Breweries’ (SAB) bid to acquire franchise rights of Diageo’s Smirnoff ready-to-drink (RTD) brands in South Africa. This will see SAB, South African subsidiary world’s largest beer group – AB InBeV – manufacture, market, distribute and sell Smirnoff Storm, Guarana, Spin Cooler, Pine Twist and Berry Twist but excluding Smirnoff vodka. SAB is already a major producer of flavoured alcohol brands (FABs), which are similar to RTDs, under the Brutal Fruit and Redds brands. According to an update by Business…

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