Serengeti Breweries heightens competitive edge with launch of US$6.7m spirits processing plant

TANZANIA – Serengeti Breweries Limited (SBL), Tanzanian subsidiary of East Africa Breweries Limited, has commissioned its first spirits production plant worth Tsh15.6 billion (US$6.7m) at its facility in Moshi. The move is aimed to shift Tanzania from being a net importer of spirit drinks to a local producer. Marking its debut, the company has started by production of a local brand known as Bongo Don, which SBL described as being a truly local product of world-class quality. “The new spirits production facility will produce mainstream spirit products locally and, in…

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Mighty Craft to become Australia’s largest craft spirit producer following 3 major acquisitions

AUSTRALIA – Mighty Craft, a craft drinks accelerator, is on its way to becoming Australia’s largest craft spirit producer, following the acquisition of three south Australian craft beverage businesses – Adelaide Hills Distillery, Mismatch Brewing, and Hills Cider. Mighty Craft is reported to have spent AUD 47 million (approx. US$36 million) in the venture which it says will enable it to transform into a scaled alcohol producer, wholesaler and retailer. Apart from the distilleries, the deal also includes a 75% ownership stake in the Lot 100 venue – a destination…

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Kenya Breweries Limited to cash in on rising spirit demand, invests US$9.2m in new processing line

KENYA – Kenya Breweries Limited (KBL), subsidiary of Diageo through the East African Breweries Limited, is set to inject Ksh1 billion (US$9.2m) in the establishment of a new spirit processing line, in a bid to meet the high demand witnessed in the segment. According to reports by Business Daily, the investment will be used to acquire new line machinery and expand storage capacity at KBL’s sister company, UDV Kenya. This will enable KBL to begin local production of new international spirit brands, while ramping up volumes of those already being…

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South Africa liquor company DGB digitizes operations, taps clouds solution

SOUTH AFRICA – DGB, one of South Africa’s largest independent wine and spirit producers and distributors, has adopted the use of clouds solutions to streamline operations and bolster sales. The cellar owner chose the SAP Sales Cloud Retail Execution (ReX) solution and worked with implementation partner Consnet to design and introduce the technology into the business. Pieter Steyn, Commercial Manager at DGB highlights that the system was essential to integrate all business functions and processes in real time to help manage the large team of salespeople effectively, reports Africa Business…

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SAB introduces new Gin & Tonic drink dubbed Black Crown alongside Shine Club wine

SOUTH AFRICA – South African Breweries has expanded its ready to drink alcohol beverage portfolio, with the launch of Black Crown Gin & Tonic. The drink with an alcohol by volume of 5%, is an easy drinking gin and tonic mixer, that has a crisp citrus aroma, where juniper gives way to refreshing lemon notes. Excitingly announcing its launch, Ricardo Moreira Zone President Africa at Anheuser-Busch InBev, said, “I’d like to take a moment to give a big congratulations to the ZX Ventures Team for their launch of Black Crown…

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Kenya Breweries Limited expands gin portfolio launching Tanqueray Flor de Sevilla

Company name: Kenya Breweries Limited Product type: Gin Innovation: New product variant Kenya Breweries Limited (KBL), subsidiary of East African Breweries Limited (EABL) has expanded its spirit category with launch of a new gin in the Kenyan market dubbed Tanqueray Flor de Sevilla. The new gin with a 41.3% Alcohol by Volume (ABV) is characterized with zesty oranges and pink grapefruit aroma, with an underlying juniper and coriander notes. It is a premium offering, targeting consumers that appreciate authenticity, sophistication and the enduring quality and style of gin from the…

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Moët Hennessy acquires stake in US rye whiskey company WhistlePig

USA – Luxury wine and spirits company of LVMH, Moët Hennessy has acquired a minority stake in North American farm-to-bottle rye whiskey distiller, WhistlePig as part of a new distribution partnership between the companies. Under the deal, Moët Hennessy will help WhistlePig expand into other international markets after its successful experience in the UK, the brand’s first international focus market. “It is an exciting opportunity for our team to bring the WhistlePig brand and product portfolio to many of our most valued customers.” Philippe Schaus – President and CEO of…

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Global spirit company Quintessential Brands announces changes in senior leadership team

UK – International spirits company, Quintessential Brands Group, has appointed James Lousada as its new CEO, effective immediately. Lousada will be taking over from Warren Scott, co-founder of the company, who is stepping back from the day-to-day running of the UK-based spirits brand owner and distributor. Warren has been at the helm of the company since he set up Quintessential with Enzo Visone in 2011 and will continue to serve with the company as a non-executive director. Prior to joining Quintessential as managing director in 2019, Lousada served in roles…

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Eastside Distilling appoints Stuart Schreiner as interim Chief Financial Officer

USA – Eastside Distilling, an Oregon based spirits company, has appointed G. Stuart Schreiner as Interim Chief Financial Officer. Schreiner joins Eastside Distilling with 25 years of experience in finance and operational leadership, where he has served in both a consulting and executive capacity for a wide array of public and private companies. He has also served as a consultant on integration for companies involved in mergers and acquisitions and is credited for creating effective financial processes, systems and controls primarily for companies transitioning from investment stage to positive cash…

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Danish beverage company launches SMA SHOTS into the Nigerian Market

NIGERIA – Spivi, Danish beverage firm has launched a new product known as SMA SHOTS into the Nigerian market. SMA SHOTS come in two flavours i.e. strawberry flavour package in a red bottle and strong menthol flavour in a black bottle. It has a lower alcohol content and tasty, made mostly for the young crowd. Packaged in an angelic and longer than normal bottle, it is easily noticeable with unique colours. The Scandinavian beverage company has been exporting SMA SHOTS in several countries like Denmark, Norway, Sweden, Finland, Germany, Japan…

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