Tanzanian instant coffee producer Tanica takes aggressive measures to expand market

TANZANIA – Tanzanian coffee producer, Tanganyika Instant Coffee Company Plc (Tanica), has re-strategized its operations to increase production, reduce expenses and expand market share. Tanic produces pure spray dried Instant coffee of different blends, roasted and ground coffee and drinking water. The measures undertaken by the company to give it an edge include repacking its products, opening coffee bars and coffee shops in several towns and launching a new website. It’s first coffee restaurant has been opened at La TRS Fitness and Club (formerly known as KIIZA Health Club) opposite…

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