Tanzania Breweries’ Castle Lite features as the only African brand to win Creative X Awards by AB InBev

TANZANIA – Anheuser-Busch InBev (AB InBev), the world’s largest brewer has crowned Castle Lite Tanzania as the 2021 winner of the “Creative Use of Data” category, at its in-house and globally recognized Creative X Awards. The Creative X Awards exists to celebrate and scale creative ideas that drive effectiveness and business growth. Being the only African brand to emerge a winner this year, Castle Lite bagged the accolade courtesy of its cold tracker innovation which seeks to ensure consumers can easily and readily access cold beer, keeping to the brand’s…

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Kenya lifts ban on maize imports from Tanzania, Uganda under strict conditions

KENYA – Kenya has lifted the ban on imports of Ugandan and Tanzanian maize citing strict terms that the exporters and importers need to adhere to, in a bid to curb shipping in of contaminated crops. The East African nation stopped the importation of maize from the neighbouring countries after the Agriculture and Food Authority (AFA) under the Ministry of Agriculture, Livestock, Fisheries and Cooperatives, undertook a study on the grains which revealed they contained high levels of mycotoxins beyond safety levels. To this end the Ministry has indicated that…

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Tanzania Breweries Limited launches temporary logo change of Konyagi brand in recognition of women’s prowess

Company name: Tanzania Breweries Limited Product type: Spirit Innovation: Brand identity change Tanzania Breweries Limited, one of East Africa’s leading distillers has temporarily changed the brand identity of its Konyagi spirit brand, by inscribing a logo of a woman with raised hands as part of the company’s recognition of women’s effort in transforming the society. The image which show-cases women’s bravery is a switch from an earlier logo of a man raising his hands, accompanied by a message wishing all women a happy international women’s day.

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Serengeti Breweries Limited supports skills transfer in agriculture industry, dish-out scholarships

TANZANIA – Serengeti Breweries Limited (SBL), a subsidiary of East African Breweries Ltd (EABL) has issued over 70 new scholarships to students studying agricultural-related courses in local colleges, to boost skill development in the industry. This is the second year that SBL supports bright students from underprivileged backgrounds to access college education in agricultural disciplines through its Kilimo-Viwanda program. In a linked in post, the leading brewer indicated that Last year 40 students were given this opportunity, as it inaugurated the initiative. Kilimo-Viwanda program is also meant to complement the…

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Kenya raises concerns on safety of maize imported from Tanzania, Uganda

KENYA – Kenya has with immediate effect banned the importation of maize from Tanzania and Uganda citing safety health concerns. This comes after the Kenya Agriculture and Food Authority under the Ministry of Agriculture, Livestock, Fisheries and Cooperatives undertook a study on produce from the two neighbouring countries, which revealed that the maize contained high levels of mycotoxins beyond safety levels. “The Authority has been conducting surveillance on the safety of food imports to Kenya. Test results for maize imported from Uganda and Tanzania have revealed high levels of mycotoxins…

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Tanzania’s tea production to rise by 40% in 2020/21 season as it targets 60,000 tonnes in 2024/25

TANZANIA – Tanzania expects tea production to rise by over 40% to 40,000 tonnes in the 2020/21 season, boosted by good weather conditions. This was revealed by the Tea Board of Tanzania (TBT) who indicated that the rise will be an improvement from the previous season’s 28,000 tonnes which was 20% short of the period’s target of 38,000 tonnes. The 2019/20 tea production was also a decline from 2018/19’s 37,000 tonnes which had surpassed its target of 35,000 tonnes of tea. Tea being one of the country’s main cash crops,…

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Tanzanian alcohol makers turn to local sources of raw materials to boost industry

TANZANIA – Leading breweries in Tanzania i.e., Tanzania Breweries Limited (TBL) and Serengeti Breweries Limited (SBL) to prioritize sourcing their wheat locally, following an agreement with the government. According to reports by Daily News, the state has reached a consensus with the brewers to purchase the raw material at a minimum price of Tsh 800 per kilogramme of wheat. This follows the country importing 800,000 and 1 million tons of wheat annually amid availability of arable land and conducive climate to facilitate mass production of the cash crop. “TBL and…

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Ten Senses Africa collaborates with Pamoja Farms to ramp up macadamia sourcing in Tanzania

TANZANIA – Ten Senses Africa, producer and exporter of organic and fair-trade macadamia and cashew nuts from Kenya has received backing from Pamoja Farms to expand its macadamia sourcing in East Africa mostly from Tanzania. The partnership according to Ten Senses comes with a significant financial injection and increased management capacity in the company. Pamoja Farms, a Swiss based operating group is set to bring onboard a lot of expertise on both management of tree seedlings nurseries and orchards, and in agronomy having been a player in the Macadamia value…

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Tanzanian beverage manufacturers, importers to affix products with digital stamps by end of January

TANZANIA – The Tanzania Revenue Authority (TRA) has set January 31, 2021 as the deadline for manufacturers and importers to ensure all their products are affixed with the Electronic Tax Stamp (ETS). The tax watch-dog rolled out the first phase of ETS in January 2019 where the stamps were issued to 19 factories that produce alcoholic beverages. This was followed by the second phase which commenced last year August, focusing on soft beverages such as carbonated drinks and water. The third phase which is set to be completed by the…

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Kioo Limited glass container manufacturer gets US$10m loan from IFC

TANZANIA – Tanzania glass container manufacturer, Kioo Limited has acquired a US$10 million working capital loan from the International Finance Corporation (IFC). Kioo is wholly owned by African Developments Limited an associate of the Madhavani Group, based in Uganda and is one of the leading business groups in East Africa with interest in Uganda, Rwanda, Tanzania, the Middle East and India. According to reports by Africa Private Equity News, the loan will go towards long-term working capital funding, and necessary equipment maintenance and upgrades, to help mitigate the impact of…

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