American retail chain Target bolsters grocery division with new brand centered on snacks and sweet treats

 US – Target, a leading American retail chain, has launched a new grocery brand as parts of efforts to give its stores a brand refresh, make them more attractive to customers, and generate higher sale returns. Dubbed Favorite Day, the new grocery brand will be comprised of a private label food and beverage line centred on snacks and sweet treats. FoodDive reports that the brand will roll out with more than 700 products across multiple categories, including candy, trail mix, ice cream, bakery and beverage mixers. Some of the selections…

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US retail giant Target to spend US$4bn annually to expand e-commerce capabilities

US – American retail corporation Target has announced plans to spend US$4 billion annually over the next several years to upgrades stores and strengthens its online business. The store upgrades are aimed at cementing the gains made during the pandemic that led to blowout holiday quarter results. The number 8 largest retail in the US has over the last year used its retail outlets as fulfillment centers for online orders. This drastically cut delivery times and enabled it to swipe market share from smaller rivals who rely more on their…

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