Nestlé launches super premium Nescafe coffee, to acquire core brands of The Bountiful Company for US$5.75bn

US – Swiss food manufacturing giant, Nestlé has expanded its Nescafé coffee portfolio with the addition of what it describes as a super-premium Nescafé that delivers new tastes through roasting innovation. According to Nestlé, the Nescafé Gold Blend Roastery Collection, is comprised of barista-style soluble coffees that harness the company’s unique expertise in roasting technology to deliver new taste profiles. The new portfolio is comprised of a ‘The Light Roast’  that has a smoother, more delicate taste, with notes of caramelized honey and toasted biscuit, and a ‘The Dark Roast’…

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