Pernod Ricard to buy online spirits retailer The Whisky Exchange as Sella Digital scoops up heritage gin brand J&W Nicholson

UK – French alcoholic beverages company Pernod Ricard is set to expand its e-commerce capabilities with the acquisition of online spirits retailer The Whisky Exchange.  The Whisky Exchange was founded in 1999 by Sukhinder and Rajbir Singh and delivers a range of approximately 10,000 whiskies and spirits, making it one of the largest online spirits retailers in the UK.  Best known for its website, the company also has three retail shops in London and is also “active in private sales and online auctions of rare spirits,” said Pernod Ricard.  Pernod…

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