Tolaram eyes Asia’s alternative protein market after success with noodles in Africa

SINGAPORE – Singapore-based multinational conglomerate Tolaram is eyeing Asia’s lucrative alternative proteins market after achieving success in Africa with its instant noodle brand Indomie.  Tolaram New Business Development Manager Avinash Aswani revealed in an interview with Food Navigator that the company had plans to start off its base in Singapore which already has a thriving food innovation ecosystem.  “[The alternative protein space] is developing rapidly in Singapore thanks to strong government support so there are many related companies based here,” said Aswani.   “[The first move we have made here] is…

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Tolaram enters alternative protein category with investment in faux chicken producer Shandi

SINGAPORE – Singapore-based food processing giant Tolaram has made its first foray into the lucrative alternative protein market by leading a US$700,000 second-seed funding round for food-tech startup Shandi.   According to a report by Business Times, Shandi will use the new investment to set up a manufacturing facility in Singapore to commercialise and scale the start-up’s proprietary plant-based chicken products  The investment will also help the Singapore-based startup to further product innovation and development on new textures, formats, and other meat analogues.  Founded in 2019, Shandi aims to launch its range of…

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WFP partners with Promasidor, Tolaram and other food processor support Nigerian agri-tech start-ups

NIGERIA – The UN World Food Programme in partnership with leading food industry players in Nigeria have partnered to support six budding entrepreneurs in the food and agriculture sector, scale up their innovation with N120 million (US$290,000) worth of funding. The funding was channelled through the ‘2021 Zero Hunger Sprint – Nigeria’s Innovation Challenge’ undertaken under the Zero Hunger Roundtable. Zero Hunger Roundtable is a multi-sector forum aimed at collectively addressing food challenges as a part of the UN’s global mandate to achieve Zero Hunger by the year 2030. The…

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Tolaram Group expands into fruit juice market with the launch of ‘GoodLife Magik’ in Nigeria

NIGERIA – Tolaram Group, a diversified consumer goods company in West Africa and producer of Indomie Noodles in Nigeria, has entered the Nigerian fruit juice market with the launch of Goodlife Majik fruit drink. The conglomerate said that the new product, touted as a healthy fruit drink that rides on three unique selling propositions of “Healthy, Nutritious and Great Taste”, is targeted at children. The brand comes in three variants: Orange, Watermelon & Mango and is fortified with key nutrients such as Vitamin-C and Glucose that improve immunity and provide…

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