European soft drinks industry commits to reduce sugar content in beverages by 10% before end of 2025

EUROPE – Soft drink beverages are a favorite for many. Their sweet taste is irresistible, making many consumers to crave for more once their first bottle is complete.  These sweet beverages however come with the added risk of exposing consumers to lifestyle diseases such as obesity and diabetes.   Numerous studies have shown that regular consumption of soft drinks is associated with type 2 diabetes in both adults and children.   In the UK where per capita consumption of soft drink beverages is estimated to be 107 liters, a majority of adults and a significant…

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