PepsiCo acquires Hormel Foods’ CytoSport sports nutritional drinks business

USA – Snacks and beverages company, PepsiCo has agreed to acquire CytoSport business, an American manufacturer of sports-oriented nutritional products from Hormel Foods for an undisclosed amount. The transaction is subject to customary closing conditions, including regulatory approvals, and is expected to be completed in one to two months. CytoSport which offers Muscle Milk and…

US Wheat Associates board of directors elects new officers for 2019-20

USA – The export market development organization for the U.S. wheat industry, U.S. Wheat Associates (USW) board of directors have elected new officers for the 2019-20 fiscal year. Rhonda K. Larson was appointed secretary-treasurer; Darren Padget as vice-chairman; and Doug Goyings was named chairman. The three elected, all farmers from different regions will start their…

Kellogg collaborates to test eye-tracking technology in retail stocking

USA - The Kellogg Company has partnered Accenture and Qualcomm to launch a a pilot test that uses eye-tracking technology in a virtual reality headset to determine the best way to stock shelves for retailers. The partnership looks to transform retail merchandising by enabling companies to do market research faster, more affordably, and on a…

U.S. Grains Council president and chief executive Tom Sleight to retire

USA – President and Chief Executive Officer of the U.S. Grains Council (USGC), Thomas Sleight has announced plans to retire in the summer when his successor will be appointed by the firm’s Board of Directors. Tom was named president and CEO of the firm in 2012 after Thomas C. Dorr who also retired from USGC.…

Egyptian food restaurant chain Zooba raises US$4m for US expansion

EGYPT – Zooba Eats, an Egyptian street food restaurant chain, has recently raised US$4 million during its Series A fund round as it seeks to launch its business in the US and expand its outlets in the country. “(The funding) will be used to open a flagship outlet in Manhattan’s Nolita neighbourhood by next summer…

JBS USA to invest US$20m in expansion of Iowa food processing plant

USA – The American food processing company, JBS USA has unveiled plans to invest US$20 million to expand its prepared foods business in Ottumwa, Iowa, to meet growing demand for bacon products. The investment will see the firm establish additional bacon processing and slicing capacities, bacon equipment upgrades and new state-of-the-art slicing equipment. According to…

American Soybean Association, KSU partner to launch aquafeed program in the US

USA – The American Soybean Association’s (ASA) World Initiative for Soy in Human Health in partnership with Kansas State University (KSU) have launched aquafeed program in a bid to increase productivity in aquaculture farms in the United States. The Commercialization of Aquaculture for Sustainable Trade Cambodia (CAST) program is a five-year project with mandate to…

Coca-Cola introduces Orange Vanilla and Zero Sugar Coke in the US

USA – The Coca-Cola Company has said that it is set to launch its first trademark flavor innovations in over a decade- Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar in the US as from February 25. The variant, which comes in a range of packaging options will be available in 12-oz. cans and…

Campbell Soup sells personalized nutrition business to healthcare firm Viome

USA - Campbell Soup Company has agreed to sell its personalised nutrition business, Habit to Seattle based healthcare company, Viome in a transaction whose details were not disclosed. The two firms combine strengths in personalized food recommendations, becoming one of the leaders in nutrition plans in the market. Habit buy complements Viome’s portfolio which looks…

China to buy 5 million tons of US soybeans as trade negotiations continue

USA – World’s top soybean importer, China is expected to purchase 5 million metric tonnes of American soybeans, following a meeting between trade delegates to US and President Donald Trump. The move seems one step ahead in arriving at a trade truce between the two world economies, since they set a 90-day negotiating window to…