Weetabix launches new 100% recyclable bottles for its Weetabix On the Go range

UK – Weetabix has unveiled new 100% recyclable bottles for its Weetabix On the Go range of breakfast drinks, which will be introduced in the UK this month after 18 month of development. According to Weetabix, the bottle, cap and sleeve can now all be recycled together – ensuring it’s a quick, easy and convenient way to recycle.  The breakfast drink is now packaged in a clear PET bottle, which is made from 30% recycled plastic. A ‘100% recyclable logo’ will be displayed on the lid of the product to…

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Weetabix partners Kara to launch breakfast muffin range

UK – UK’s leading breakfast cereals manufacturer, Weetabix Food Company has joined forces with Finsbury Food Group’s arm, Kara to launch a new range of breakfast muffins in the market. The two new variants of breakfast muffins will be available in the UK in two offerings that is, apricot and oat, and apple and raisin. According to the companies, the Weetabix-branded muffins are set to meet demand for on-the-go snacks that are nutritious while providing the convenience desired. A research by Weetabix suggests that while majority of breakfast consumption still…

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