US clean label food company Whole Earth Brands strikes deal to buy Wholesome Sweeteners for US$180m

US – Leading manufacturer of clean label foods, Whole Earth Brands has entered an agreement to buy Wholesome Sweeteners, a North American organic sweetener brand for US$180 million. The acquisition of Wholesome Sweeteners is the second acquisition that the company is making since its merger with Merissant Company and MAFCO Worldwide in June. Founded in 2001, Wholesome Sweeteners produces organic, plant-based and fair-trade certified sweeteners including sugar, honey, agave nectar, allulose and other liquid sweetener products. Through the acquisition, Whole Earth Brand will be able to expand its existing portfolio…

Read More