Company name: Tanzania Breweries Limited
Product type: Spirit
Innovation: Brand identity change
Tanzania Breweries Limited, one of East Africa’s leading distillers has temporarily changed the brand identity of its Konyagi spirit brand, by inscribing a logo of a woman with raised hands as part of the company’s recognition of women’s effort in transforming the society.
The image which show-cases women’s bravery is a switch from an earlier logo of a man raising his hands, accompanied by a message wishing all women a happy international women’s day.