SOUTH AFRICA – The first four Domino’s Pizza stores were opened in SA in Johannesburg, Durban and Cape Town on October 30 2014, Taste Holdings said in a statement on Monday.

Taste had an exclusive master franchise agreement with Domino’s Pizza International, the company said.

With various sales records having been broken in the first full week of trade, sales in all four stores had more than exceeded the board’s expectations, Taste said.

Taste’s largest store served in excess of 3,000 pizza fans more than 5,000 pizzas in the first week and sales momentum across all four stores had continued into the second week since opening, the company said.

The group said it was in discussion with several prospective new multiple store franchisees who had expressed interest in building significant Domino’s Pizza store clusters both in SA and in other southern African markets.

At 3.51pm shares in Taste had surged 10.16% to R3.36. The stock reached a record high of R4.60 in January 2013.

November 18, 2014;