IRELAND – Tastes associated with travel and nostalgia are predicted to grow in popularity as consumers around the world gravitate toward comforting and familiar tastes.
This is according to a study conducted by Kerry Experts and captured in the taste and nutrition company’s 2021 Taste Charts.
According to Kerry experts, 2021’s most sought after taste will be a contiuation of the phenomenon seen during the Covid-19 period where traditional tastes underwent a resurgence as people sought comfort in their food and beverages.
Classics such as brownie, s’mores, apple pie, custard and cream soda which had for sometime taken the back seat untill the onset of the pandemic are expected to increase in popularity, accoridng to Kerry’s projections.
Globally, Kerry projects that the popularity of international cuisines will surge as consumers, in response to heightened travel restrictions, travel the world with their taste buds through exotic flavours.
It is expected that the most popular cuisines in 2021 will be Korean, Indian, Thai, Spanish and Greek.
Flavours such as Cumin,Greek Gyros, Wasabi and Balsamic are identified as likely to become increasingly popular across savoury snacks and foods.
Notably, European consumers are looking to the East as ingredients such as seaweed, kimchi and miso expected to be amongst the most popular new flavours of 2021.
The desire of international cuisines will however be balanced by a desire for familiarity with consumers expected to continue craving for sweet treats that incorporate comforting flavours and take inspiration from traditional desserts.
Health and wellbeing will also continue to be a consumer priority with more people than ever expected to try fermented foods, superfood flavours and health-promoting botanicals such as turmeric and basil in their foods and beverages.
Consumers gravitating towards familiarity is not uncommon during times of uncertainty.
The craving for comfort food however became more pronounced in 2020 than in previous years, with one in three consumers eating and drinking habits reverting to more familiar tastes and this is expected to continue in the upcoming year.
American consumers are expected to opt for more savoury favourites such as Mac & Cheese, Pizza and Taco based flavours whereas European consumers will crave the tastes of traditional desserts including banana split, apple pie and chocolate eclairs.
Consumers are also demonstrating increased concern about the sourcing of food and ingredients, opting increasingly for options that have been produced locally.
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