UK – Tata Consumer Products Ltd (TCPL) is taking its Himalayan premium water brand to the British market as part of s strategy to cross leverage its brands across markets and maximize brand potential. 

According to a statement from the company, the Himalayan Water will initially be available online only and distribution will be expanded gradually. 
Himalayan Water in the UK is carbon negative and water positive and uses fully recyclable packaging, said TCPL adding its bottling facility in the Shivalik Range in the Himalayan mountains uses 100 per cent renewable energy. 
Commenting on the development, TCPL Managing Director and CEO Sunil D’Souza said Himalayan Water is a brand with significant potential. 
“The brand is well known in India and launching it in the UK will help us cross-leverage and augment our beverage portfolio in one of our key international markets,” D’Souza added. 
TCPL, (earlier Tata Global Beverages Ltd) was renamed after merger of the consumer products business of Tata Chemicals, with an ambition to become a leading FMCG player. 

Danone’s sparkling water line 

Meanwhile, French multinational dairy company Danone is introducing Evian+, a new line of mineral enhanced sparkling beverages designed to help consumers through the afternoon slump.   

Done says that the new sparkling line is made with Evian brand’s natural spring water from the French Alps and infused with magnesium and zinc to help contribute to cognitive function. 

Each 11.3-oz can contains 12% of the recommended daily value of magnesium and 10% of the daily value of zinc. 

The carbonated beverage features zero sugar, zero sweeteners and zero calories and comes in four flavor combinations: Raspberry & Ginseng, Lime & Ginger, Grapefruit & Basil and Cucumber & Mint. 

Earlier, Danone SA unveiled new Silk Greek Style Coconutmilk Yogurt Alternatives in an effort to deliver the signature traits of Greek yogurt without the dairy. 

Certified vegan and non-GMO Project verified, Silk Greek is formulated with live and active cultures, vitamin D2 and pea protein.  

The yogurt alternatives feature a thick coconut milk base and contain 190 to 200 calories, 10 grams of protein, 9 to 12 grams of sugar and 11 grams of fat per serving. Flavors include vanilla, strawberry, lemon and blueberry.