INDIA – Tata Starbucks has launched the limited-edition, Whiskey Barrel-Aged Guatemala Cold Brew, an exclusive blend available solely at its reserve store in Mumbai.
This offering celebrates the fusion of exceptional coffee craftsmanship with the rich heritage of a renowned bourbon distillery.
According to Starbucks, barrel-aged coffee is crafted using a unique lot of Guatemalan green coffee beans, carefully tended to during the aging process in Knob Creek Kentucky Straight Bourbon Whiskey barrels.
The beans undergo frequent hand rotation to ensure optimal interaction with the oak barrels, allowing them to absorb the sweetness and oak nuances, resulting in an elegant and smooth beverage.
Upon reaching peak flavor, the beans are delicately removed from the barrels and subjected to roasting by Starbucks master roasters. The intense heat of the roasting process eliminates any residual alcohol, yet the distinctive aroma and flavor imparted by the whiskey and the barrel persist in the roasted coffee.
The process culminates in a cup that surpasses the sum of its parts, offering a harmonious blend of mellow sweetness, notes of chocolate, subtle hints of stone fruit, and an aura of rich oak.
“Our Whiskey Barrel-Aged Guatemala Cold Brew truly celebrates innovation in the specialty coffee space and our commitment to bring unique coffee, this coffee is first of its kind to be launched in India for a limited period,” said Sushant Dash, CEO, of Tata Starbucks.
Tata Starbucks is a joint venture between Starbucks Coffee Company and Tata Consumer Products Limited. Tata Starbucks entered India in October 2012.
Over the years, it has led the Indian coffee industry in pioneering a premium coffeehouse experience while setting new benchmarks in being socially responsible, strengthening communities, and being one of the most loved coffee brands in India.
Tata Starbucks has a total of 392 stores across 55 cities in India, having added 22 net new stores during the 3rd quarter ending 31st December 2023.
The joint venture was also recognized as one of India’s best workplaces for women by Great Place to Work, a global research, consulting, and training firm that helps organizations identify, create, and sustain great workplaces.
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