UNITED KINGDOM – Tate & Lyle Sugars, a global supplier of food and beverage products, has launched a new low-calorie sucralose sweetener.
The new products are aimed at offering consumers a choice when it comes to preparing drinks, all without the need to compromise on taste, perceived indulgence or to spend more.
The new sweetener will be available in both tablet and resealable pouch form, which the company claims will offer consumers versatility, making it easy to take the product on the go.
The resealable pouch is recyclable and uses less packaging material than a traditional bag or box.
This move underscores the brand’s commitment to addressing key consumer preferences, ensuring the new sweetener dissolves effortlessly in hot beverages, maintains a texture akin to sugar, and facilitates easy sprinkling.
Sandra Gonilho, Marketing Manager for Tate & Lyle Sugars, highlighted the growing trend of consumers opting for sweeteners, stating, “We’ve seen a growing trend towards consumers regularly opting for sweetener… sales of our existing food service-led sweetener brand have grown by 300% in volume compared to pre-COVID-19 levels, with this sales trend expected to continue as consumers remain focused on exercising greater control of their diets.”
The newly launched Tate & Lyle Sugars pouch contains 75g of sweetener, while the tablet dispenser offers 300 tablets, providing consumers with a range of choices to suit their preferences.
The launch of the sucralose sweetener signals the retirement of the Zucro brand, a popular choice in food service retailers such as Costa Coffee and Greggs. Existing stock will be replaced with Tate & Lyle Sugars.