UK – Tate & Lyle in collaboration with its stevia ingredients partner, Sweet Green Fields have launched a new natural flavor offering to support food and beverage innovations.

ZOLESSE™ Natural Flavour is a new natural flavor that supports manufacturers’ efforts in delivering deliver great-tasting products that meet ever-growing consumer demand for clean label ingredients, all at an optimized cost compared to alternatives.

The new range is said to be Non-GMO Project Verified made with a glycosylated stevia extract that labels as natural flavor.

“As consumers’ preferences change, we develop ingredients and solutions that meet those evolving consumer needs,” said Dean Francis, Chief Executive Officer for SGF.

“ZOLESSE™ is the perfect addition to our combined portfolio of stevia products.

“Together with Tate & Lyle, we are creating the complete toolbox of clean label solutions for use across food and beverage categories.

“We’re proud to introduce ZOLESSE™ Natural Flavor, continuing to uphold this promise.”

When used with other stevia products, Zolesse helps reduce bitterness, lingering and provides a more sugar-like taste.

In addition to working well with stevia, ZOLESSE™ can also be used with monk fruit extract and sugar, enhancing sweetness intensity.

The product is available the US, Mexico, Brazil, Philippines, Indonesia and anywhere that FEMA GRAS flavors are accepted.

“ZOLESSE™ is a true formulator-friendly flavor solution,” said Dr. Mel Jackson, Chief Science Officer for SGF.

“It eases the concern of formulators who believe consumers may be sensitive to stevia products when reading ‘steviol glycosides’ or ‘stevia extracts’ on the label.

“Plus, ZOLESSE™ creates no application hurdle, since it has a negligible effect on the original taste of the products.”

According to the Innova Market Insights March 2018 report, consumer demand for clean label ingredients is on the rise, with a shift away from artificial or chemical-related products.

To meet the need for cost-efficient sugar and calorie reductions, Taste & Lyle in partnership with Sweet Green Fields introduced Optimizer Stevia 4.10 and Intense Stevia 2.0, a range of no-calorie sweeteners extracted from stevia leaves.