TANZANIA – Tanzania Breweries Limited (TBL), a subsidiary of AB InBev has launched the seed to sip campaign show casing the company’s commitment to building a sustainable value chain.
The TBL Managing Director, Jose Moran indicated that, by investing in the people and country, while taking pride and ownership of every step in its expansive value chain, TBL has managed to bring Tanzanians together to build a stronger, more sustainable economy.
The campaign according to Daily News, focuses on five stages of the beer-production value chain i.e., seed and agriculture, watershed, brewery and packaging, logistics and marketing, and sip which refers to the consumer’s responsible enjoyment of TBL’s products.
At every stage, the partnerships that make value creation possible with farmers, government, suppliers, scientists, non-profits, and consumers are highlighted and celebrated.
The first stage entails sourcing top-quality ingredients from Tanzania’s dedicated farmers. This is in line with AB InBev’s first global sustainability goal of Smart Agriculture, which aims to ensure that 100 per cent of their direct farmers will be skilled, connected and financially empowered by 2025.
For instance, in the current 2021 sorghum season, the brewer has partnered with the World Food Programme (WFP) to support over 4,000 farmers.
TBL Plc currently sources 74 per cent of its raw materials locally and is committed to increasing its local sourcing over the coming years.
The second stage is in line with AB InBev’s second Global Sustainability Goal of Water Stewardship, which aims to ensure that by 2025, 100 per cent of its communities in high stress areas will have measurably improved water availability and quality.
Furthermore, the third stage aligns with the company’s “Global Sustainability Goal of Circular Packaging”, which aims to ensure that by 2025, 100 per cent of its products will be in packaging that is returnable or made from majority recycled content.
“We have eliminated the use of polyethylene terephthalate (PET) in our packaging, preventing tons of harmful waste from reaching our environment,” Moran said.
Recently, the company completely eliminated the use of PET bottles in packaging of its non-alcoholic malt beverage Grand Malt, to exclusively use aluminium cans.
The fourth stage of the seed to sip initiative focuses on promoting Global Sustainability Goal of Climate Action, which aims to ensure that 100 per cent of its purchased electricity comes from renewable sources and a 25 per cent reduction of carbon emissions across its value chain by 2025.
In the last stage, TBL promotes responsible drinking by fostering a culture of smart drinking.
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