TANZANIA – Tanzania Breweries Ltd have launched a new, limited edition 100% malt beer known as Ndovu Red Malt, an extentsion of its Ndovu Special Malt
Ndovu Red Malt beer is masterfully crafted in Tanzania to meet the progressive palates of beer aficionados through allowing them to experience the impeccably unique well-balanced taste that comes with the drink.
“Innovation in our portfolio is a key avenue for growth within the Ndovu family. This in turn allows us to also meet our evolving consumer preferences,” remarked Vimal Vaghmaria, TBL Marketing Manager for Premiums and Alcoholic Fruit Beverages.
He highlighted the fact that the aroma and taste of Ndovu Red Malt was vastly different from standard golden lagers.
Ndovu Red Malt has been masterfully crafted using the signature crystal blended with roasted malts to deliver a unique beer which has exceptional colour, the full aroma and distinctive flavor notes of toffee.
The launch of Ndovu Red Malt was held at the all-new 305 The Boks in Kinondoni, Dar es Salaam, mid this week.
Taste aside, a key differentiator of this new beer is its colour. Ndovu Red Malt is a unique amber hue that is the result of blending the finest roasted barley with Ndovu’s signature crystal malt in the brewing process.
Cavin Nkya, the New Product Development Brewer for TBL Group, described the launch as intended to showcase the company’s craft in producing world class beers that are of the highest quality.
“To brew this fine beer, we use 100 percent locally sourced malted barley, and blended with dark roasted malts to create this unique taste and colour, “says Nkya.
Tanzania Breweries Limited is the manufacturer, supplier and distributor of beer, fruits flavoured beverages both alcoholic and non-alcoholic in Tanzania. TBL is also the parent company of Tanzania Distillers and Darbrew Limited.
Its brands include Safari Lager, Kilimanjaro Premium Lager, Ndovu Special Malt, Castle Lite, Castle Lager, Castle Milk Stout, Redd’s Original, Peroni Nastro Azzurro, Balimi Extra Lager, Eagle Lager, Eagle Dark, Club 07, Grand Malt, Kilimanjaro Twist na Safari Sparkling Water. Others manufactured by TBL companies are Konyagi Gin and Chibuku.
The TBL group of companies is listed on the Dar es Salaam Stock Exchange (DSE), and employs about 1,600 people throughout the country by four breweries, one factory manufacturing malt and five depots for beer distribution.
July 23, 2016; http://www.ippmedia.com/en/business/tbl-launches-ndovu-red-malt-brand