teaRIOT launches 100% plant-powered energy drink to disrupt the US$12bn market

USA – teaRIOT, a California-based energy drink brand is launching the market’s first 100% plant-powered energy drink – which the company says is made from simple, plant-based ingredients.

teaRIOT comes as refreshing and delicious blend of brewed tea, real fruit and sparkling water providing the same energy levels of traditional energy drink brands with “better ingredients and better taste.”

According to the brand, the certified organic, plant-powered energy is made from a combination of caffeine (160mg) and L-Theanine (100mg) naturally occurring in tea. The line comes in four flavors —Berry, Cherry Watermelon, Citrus and Mango.

teaRIOT will be launching its 100% plant-powered energy drinks nationwide in Whole Foods Markets this April in a 16oz can at a suggested retail price of US$2.99.

Each flavor has 35 calories or less and ranges from 4g-7g of naturally occurring sugar from fruit with no added sugar, no stevia, no monkfruit and no synthetic stimulants, according to the company.

teaRIOT stated it is positioning the brand as a better everyday energy while broadening the consumer base from a traditionally male dominated category and offering healthy energy alternatives to consumers who are departing from soda and coffee.

“While the industry amps up caffeine levels and continues to incrementally innovate on the ingredient parameters set by the industry decades ago,” said Founder and Chief Rioteer, Laura Jakobsen.

“We are creating a new game offering energy from real ingredients which respond to the current consumer demand for better, plant-based ingredients and healthier options while still delivering on great taste.”

With the new product, the company seeks to disrupt the US$12bn traditional energy drink market, which the company believes is underserved.

“We are creating a different choice to be energized from the power of plants with simpler, cleaner ingredients, instead of a potentially harmful cocktail of synthetic stimulants and high sugar levels the current industry is offering,” Laura added.

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