USA – Ocean Spray, an agricultural cooperative, has announced that it will partner with waste management company TerraCycle to advance its sustainable packaging strategy to launch a free recycling program that enables consumers to recycle Ocean Spray flexible plastic Craisins dried cranberries and snack packaging for an alternative use.
The collaboration aims to help divert waste from landfills and extend the life of materials, thereby reducing the environmental footprint of food and beverage products.
“We are thrilled to partner with TerraCycle and their new Loop programme to advance Ocean Spray’s commitment to sustainability so that we can leave the earth a better place for the farmers and families we serve,” said Christina Ferzli, head of global corporate affairs at Ocean Spray.
“We embrace TerraCycle’s innovative platform as a brand-new way to approach the process of recycling, especially as we honour Climate Week and consider the steps we are taking as an organization through all of our sustainability efforts to continue this work in a meaningful way.”
“We embrace TerraCycle’s innovative platform as a brand-new way to approach the process of recycling, especially as we honour Climate Week and consider the steps we are taking as an organization through all of our sustainability efforts to continue this work in a meaningful way.”Christina Ferzli – head of global corporate affairs, Ocean Spray
Consumers will be able to send the Craisins flexible plastic packaging to TerraCycle, where it can be cleaned and melted into hard plastic that can be recycled and remoulded to make new products, such as park benches and picnic tables.
For each shipment sent to TerraCycle through the recycling programme, participants will earn points that can be donated to a non-profit, school or charity of their choosing.
“Since our founding, TerraCycle has made it our objective to ‘Eliminate the Idea of Waste’ by recycling the unrecyclable and diverting waste from landfills and local communities,” Tom Szaky, TerraCycle CEO, also commented.
“Through the Ocean Spray Recycling Program, we are joining forces with this iconic brand to offer a simple solution to packaging waste that helps preserve our environment for future generations.”
Through the initiative, both companies aim to create a truly circular economy. This will be achieved through Ocean Spray’s new Loop platform, whereby consumers can order products from an eCommerce platform and once used, can return the packaging to be cleaned and refilled with products for reuse.
Earlier this year, Ocean Spray announced it is the first major fruit cooperative worldwide to achieve verification that its crop is sustainably grown through the Sustainable Agriculture Initiative Platform’s (SAI Platform) Farm Sustainability Assessment (FSA).
To continue these efforts, Ocean Spray is also working with National Geographic to support fieldwork in regenerative agriculture and is tapping into the cooperative’s community giving program to support grassroots sustainability efforts in its cranberry farming regions.
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