UK – Tesco, a British multinational grocery and general merchandise retailer has introduced a new range of cold-pressed juices, using wonky fruit and vegetables that may otherwise have gone to waste.

According to the company, a product called Waste NOT, included in the range, will be surplus apples, beetroot, strawberries and watermelon that fall outside produce specifications.

At £1.50 per 250ml bottle, the range will undercut the cold press juice drink market and it is hoped that within the first 12 weeks of going on sale that they will save around 3.5 tonnes of surplus/waste fruit and vegetables.

“These delicious juices are the latest way that we are helping tackle food waste by ensuring as much of the crop as possible gets used.

The fruit and vegetables being used in the range falls outside the specifications for fresh produce and although they might not be flawless to look at they still offer shoppers a great taste,” said Tesco prepared fruit buyer Jo Batty.

“This is the juicing way of giving these imperfect fruit and vegetables a second chance!”

All of the fruit and vegetables in the drinks will be cold-pressed – which involves squeezing the juice in small batches instead of heat pasteurising it.

Putting the juice under high pressure in this way maintains the freshness of the product.

The Waste NOT range, which has been created by two of Tesco’s major produce suppliers, G’s and AMC, will be sold in about 350 Tesco stores across the UK.

“Around 50% of celery is discarded in the UK, before it even gets past the farm gate, beetroot deemed too large or small is rejected.

It’s the same with oranges that are ‘ugly’ on the outside but still beautiful and juicy on the inside.

What a waste! We couldn’t sit by and watch all this healthy produce be put in the bin,” said Mike Bullock of Waste NOT.

“The solution was literally staring us in the face and Waste NOT is our way of using what’s beautiful on the inside (where it matters) and sharing what tastes good, feels good and is doing well. It’s our way of helping the planet.”

The drinks, which will be sold in bottles made from 30% recycled plastic, will sit in the fresh produce aisle.