Tesla to debut four candy varieties in bold market expansion into confectionery industry

USA – Tesla, an American multinational automotive and clean energy company, has made a surprising move into the confectionery market with plans to launch four different pieces of candy.

The firm hints that its entry into candy may be part of its bigger strategy to grow and diversify the brand and appeal to a wider audience base, by leveraging its existing global brand identity.

The company has recently filed four new trademark applications for unique candy products that are sure to capture the public’s imagination.

The official names in the trademark filings are ‘Supercharged Gummies,’ ‘Cyberberry,’ ‘Mango Bolt,’ and ‘Dog Mode Chill.’

Each of these suggests a playful and bold approach to the candy industry, which is somewhat of a departure from Tesla’s usual high-tech and automotive-focused endeavors.

The name ‘Supercharged Gummies’ implies a vibrant, energetic treat likely to appeal to both children and adults. The company explained in Tesla Magazine that the chewy delights could be infused with flavors that are both delicious and invigorating, possibly even incorporating elements that align with Tesla’s branding.

The branding will can be made to have battery-shaped candies or a taste experience that mimics the thrill of acceleration in a Tesla vehicle.

Meanwhile, ‘Cyberberry’ promises to be a futuristic candy option that hints at advanced technology in its development.

The name, according to Tesla, evokes the Cybertruck, Tesla’s robust electric vehicle, and suggests a berry flavor with an innovative twist.

 This candy could leverage new food technologies to provide a taste that is as groundbreaking as Tesla’s automotive designs.

As for ‘Mango Bolt’, it is likely to offer a burst of tropical flavor combined with the imagery of speed and power.

 Tesla’s move into candy isn’t actually a new plan. “When Elon Musk announced via X (formerly known as Twitter) that he wanted to start a candy company in 2018.It felt like one of those thoughts that people post to social without really thinking about it,” says Candace Huntly, Founder of Songbird Marketing.

“Back then, it could have been mistaken for an idea rather than the potential rumblings of a new business plan. That’s the beauty of social media, after all, the randomness of it all.”

The automotive company aims to leverage its strong brand recognition to market the new confectionery products.

The global confectionery market size was US$206.97 billion in 2023 and is projected to grow from US$213.74 billion in 2024 to US$278.36 billion by 2032 at a CAGR of 3.36% over the 2024-2032 period.

In the current state, consumers are increasingly shifting their preferences towards low-calorie and sugar-free food products to eliminate such diseases.

The growing health concerns have led to reduced sugar intake among consumers. Thus, the demand for sugar-free chocolates was growing and anticipated to grow further in the upcoming years.

Keeping up with the trend, Hurry added that Tesla actually deliver something that resonates with consumers beyond being a piece of brand merchandise.

“However, since Tesla isn’t a confectionery brand, it might be too far out of their lane to make sense,” He explained. “So the brand is going to need to do some leg work to establish itself as a confectionery brand if they want to compete.” 

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