Tetra Pak launches Cube packaging to optimize space in distribution and storage

SWITZERLAND – The multinational food packaging and processing company, Tetra Pak has launched the Tetra Classic® Aseptic 65ml Cube package designed to optimize the use of space in distribution and storage.

The new packaging is uniquely designed with dimensions that allow every six packages to form a cube.

According to Tetra Pak, the new package offers an efficient packaging solution for dairy, juice and liquid food.

Food and beverage manufacturers will be able to benefit from the efficiency brought by the innovation, which ensures food is delivered safely over longer distances, at lower cost, and made available to consumers at an affordable price.

“With its robust food protection, minimal use of materials, and efficiency in distribution, the Tetra Classic Aseptic 65ml Cube package provides a simple answer to the rising need of environmentally sound packages while saving cost for manufacturers.

Many customers with existing Tetra Classic Aseptic filling machines can easily switch to this new package with limited investment,” said Hemant Krashak, product director at Tetra Pak.

Less packaging materials used

Tetra Pak said that compared to the traditional Tetra Classic Aseptic 65 ml packages, the new package requires less secondary packaging and needs approximately 40% less space to transport the same quantity of products.

This cements the company’s ambitious goal to reduce the amount of packaging going into waste while using 100% renewable materials.

The new package is an addition to Tetra Pak’s Tetra Classic Aseptic the tetrahedron packages known for their minimal use of packaging materials.

Tetra Classic Aseptic 65ml Cube allows for optimal pallet stacking, more efficient distribution and a great branding impression, according to the company.

The new package is available with hand packing for secondary boxes and has been in use since December 2018 by a customer in Southeast Asia.

In order to enhance product customization and flexibility, Tetra Pak unveiled new digital printing technology offering customers with full-colour, customized and flexible digital printing on carton packages.

The company said the innovation opens new opportunities for customers by supporting their need for product customisation, smaller batch sizes, greater traceability and the ability to interact with the consumer.