UK – Tetra Pak has announced a new partnership with a European soft drinks brand to launch the Tetra Prisma Aseptic 300 Edge beverage carton, aimed at appealing to younger consumers and dynamic adults.
The packaging features a distinct, ergonomic design that aligns with the modern consumer preference for taller and slimmer cartons.
The Tetra Prisma Aseptic 300 Edge is engineered to minimize product waste through its unique design.
The slanted top of the carton, combined with a DreamCap 26 Pro tethered closure, effectively prevents litter by keeping the cap attached to the package, allowing consumers to recycle both the cap and the carton through kerbside collection, enhancing sustainability efforts.
In a bid to reduce its environmental impact, the European juice brand incorporated a renewable material share of over 85 percent in the carton’s production.
According to Tetra Pak, this initiative contributes to 76 percent reduction in the carton’s carbon footprint.
The package is made from paperboard sourced from Forest Stewardship Council-certified forests, combined with plant-based polymers derived from responsibly sourced sugarcane.
Tetra Pak confirmed that the new carton is compatible with the latest Tetra Pak A3/CompactFlex filling machine, as well as existing lines with a straightforward upgrade.
This advancement increases packaging configurations on a single filling machine to five, facilitating rapid switching between various packaging sizes and opening systems for improved production efficiency.
The Tetra Prisma Aseptic 300 Edge is suitable for a wide range of on-the-go beverages, including dairy products, juices, and functional drinks.
Francesco Faella, Vice President for the ambient business sector at Tetra Pak, stated, “By collaborating with a leading European juice brand and launching the Tetra Prisma Aseptic 300 Edge, we are answering the industry’s call for added flexibility and stylish design options to help brands stand out on the shelf.”
Tetra Pak appoints EVP
Recently, Tetra Pak recent appointed Sara De Simoni as Executive Vice President for Development & Technology, effective September 1, 2024.
With over 24 years of experience at Tetra Pak, De Simoni will play a pivotal role in driving innovation within the company.
She will be based in Lausanne, Switzerland, and will be a member of the Tetra Pak Executive Leadership Team, reporting to Adolfo Orive, President & CEO.
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