Tetra Pak launches new packaging material effects to attract shoppers’ attention

SWITZERLAND – Tetra Pak, a multinational food packaging and processing company, has launched a suite of new packaging material effects, known as Tetra Pak Artistry, to help food and beverage producers revitalise the look and feel of their products.

These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.


Charles Brand, Executive VP, Product Management and Commercial Operations at Tetra Pak said, “In a world where almost everything needs to be ‘personalisable’, we want to provide customers with something unique to help their brands rise above the noise and reach the shopper.

The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.”

Tetra Pak Artistry will include; Tetra Pak Reflect to incorporate holographic effects onto the package, Tetra Pak Metallized to create a metallic effect and Tetra Pak Craft to give the package the natural look of bare paperboard with wood fibres.

More offerings are in the pipeline, including Tetra Pak Sculpt, an embossed surface texture for an innovative consumer experience.


​The whole range of effects will be available for the majority of Tetra Pak package formats and offered to customers worldwide.

According to DairyReporter, Tetra Pak added that, “Our packages have a high share of paperboard, a material made from wood fibres, a natural and renewable source.

Tetra Pak Craft has been developed with the possibility to combine a new board with other environmental features, such as using material from renewable sources, to strengthen even more the environmental position of the packages.”

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