SWITZERLAND – Global food packaging leader, Tetra Pak has unveiled new digital printing technology that will offer customers with full-colour, customized and flexible digital printing on its carton packages.
This offers new possibilities for beverage manufacturers, benefiting from on-package printing and a variet y of designs that best suit their customers
The digital printing technology aims to simplify the complexity of design handling, reduce time from design to print and enhance flexibility as well as product customization.
Beverage brands can take advantage of added benefits like dynamic on-package printing and the ability to include a variety of designs within the same order, said Tetra Pak.
We are committed to helping our customers explore new avenues with a truly ‘smart’ package, supporting their need for product customisation, smaller batch sizes, greater traceability and the ability to interact with the consumer.
Our investment in this digital printer demonstrates our commitment to support customers with future-proof technologies as the digital revolution transforms the way we all do business.Charles Brand, Executive Vice President, Product Management & Commercial Operations, Tetra Pak.
Tetra Pak, in collaboration with Koenig & Bauer, a Dutch printing press manufacturer has built a full-width digital printer to be installed at Tetra Pak’s converting plant at Denton, Texas.
Field testing of the new, digitally-printed carton packages is expected to begin in early 2020 with North American customers.
Tetra Pak puts the importance of new technologies at the heart of its research and innovation agenda.
It has reiterated that creating products which are tailored to current consumer needs is a value-addition strategy that food and beverage manufacturers should adopt to win big.
We are absolutely delighted that Tetra Pak has decided in favour of our digital printer.
Collaboration between our companies is on an extremely constructive and trusting basis.
I am sure that, together, we will significantly change the market for the benefit of Tetra Pak customers.Christoph Müller, Member of the Board of Koenig & Bauer.