USA – New Zealand based milk company, The a2 Milk Company is launching a new product line, a2 Milk Coffee Creamers in the Unites States – the company’s first new product since entering the market in 2015.
a2 Milk Coffee Creamers will be available in two variants – sweet cream and creamy vanilla – both made with five ingredients; heavy cream, sugar, natural flavors, sea salt and whole a2 Milk.
The line will be introduced in more than 1,000 grocery stores across the US, including Sprouts Farmers Market, ShopRite, Hy-Vee and Earth Fare.
Packaged in 32-oz cartons, the new creamers will join whole milk, 2% reduced-fat milk, chocolate 2% reduced-fat milk and 1% low-fat milk in the a2 Milk’s portfolio.
“Now we’re broadening ways for coffee drinkers to enjoy real dairy by adding our A2 Milk Coffee Creamers to their morning routine. Coffee creamer was one of our top requested products by our consumers.
“This is truly an exciting moment for The a2 Milk Company,” said Blake Waltrip, chief executive officer of The a2 Milk Company US.
The company’s total US milk distribution spans more than 13,100 stores operated by 80 grocery stores across the country, including Costco, Walmart Ahold, Albertsons, The Fresh Market, Kroger, Meijer, ShopRite, Sprouts, Target, Wegmans and Whole Foods Market.
During its previous full year results, the milk and infant formula products company reported a 41.4% growth in revenue to US$830.2 million on strong results in China.
The company said its results were underpinned by growing brand awareness, expanding product distribution and strengthening in-market execution in Greater China and the US.
During the year, a2 extended a partnership with China State Farm Holding Shanghai to sell powdered infant formula in China, which contributed to a 73.6% growth in revenues in its China segment.
In the US segment business, revenues were up 160.7% while in Australia its fresh milk revenue grew 10.7%, leading to its market share reaching a record of 11.2%.
The company said it views its core markets – Australia, New Zealand, Greater China and the US – as its most significant growth opportunities in the medium term.