Coca-Cola and Pernod Ricard unveil Absolut Vodka & Sprite pre-mixed cocktail
UK – The Coca-Cola Company and Pernod Ricard have unveiled their latest collaborative creation, Absolut Vodka & SPRITE, a new pre-mixed cocktail that brings together the global brands Absolut Vodka and Sprite.
This Ready-To-Drink beverage combines the premium character of Absolut Vodka with the refreshing lemon and lime flavor of Sprite.
The design of Absolut Vodka & SPRITE features the distinctive bottle silhouette of Absolut Vodka at the forefront, accompanied by a vibrant color gradient that symbolizes the perfect blend of Absolut’s full-bodied, smooth character and Sprite’s lemon flavor.
James Davies, Senior Director, Alcohol Ready to Drink at The Coca-Cola Company, emphasized the consumer-centric approach in creating diverse drink options, stating, “The new offering of Absolut Vodka & SPRITE is a combination of the familiar premium taste of Absolut Vodka with the iconic and signature lemon-lime taste of SPRITE, giving our adult consumers a refreshingly tasty and trusted drink experience.”
Coca-Cola EuroPacific Partners (CCEP) noted that Absolut Vodka & SPRITE is ideal for casual, unplanned occasions with friends at home or during events like festivals. The pre-mixed cocktail provides a convenient bar-quality serve, saving time on mixing.
Francesco Ottaviano, Global RTD Portfolio Director at Pernod Ricard, expressed enthusiasm about uniting two powerhouse brands in a unique ready-to-drink product.
He stated, “We are thrilled to present this exclusive premium proposition in a convenient and portable format to our European consumers.”
The product, available in a 250ml can with 5% alcohol by volume (ABV), will initially launch in Great Britain and later expand to other selected European markets, including Germany, Spain, and the Netherlands.
The introduction of Absolut Vodka & SPRITE represents a strategic collaboration between two globally recognized brands as consumption of low and no-alcohol beverage products surges.
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