The Greenery secures EU funding after years away from subsidy scheme
NETHERLANDS – Dutch fresh produce company, The Greenery, has received approval from the Netherlands Enterprise Agency (RVO) to access new subsidy funding under the Sectoral Intervention in Fruit and Vegetables (SIG&F) 2025 programme.
This funding falls under the European Union’s Common Agricultural Policy (CAP) and supports financial aid for the fruit and vegetable sector.
The Greenery had previously stepped away from the subsidy scheme in 2016 due to the administrative workload and extensive requirements for growers.
However, the company decided to reapply in 2024 as part of its renewed focus on its Dutch growers’ core business.
“This approval enables us to apply for targeted subsidies and realise innovative, sustainable projects within the fresh produce sector,” said a spokesperson for The Greenery.
“This strengthens [our] position and [that of our] growers in a highly dynamic and competitive fresh produce market. And it contributes to the sustainable supply of fruit and vegetables.”
The SIG&F 2025 programme replaced a previous scheme that was part of the EU’s Common Market Organisation (CMO).
Some of the Netherlands’ key fresh produce suppliers, including The Greenery and Zon, had paused participation in the subsidy initiative for several years but have now returned.
The funding will allow The Greenery to invest in sustainable agricultural methods and modernise its operations.
The company has long been involved in promoting responsible growing practices and efficient supply chain management.
With financial support from the EU, it aims to enhance these efforts while ensuring a reliable supply of high-quality fruits and vegetables.
The Greenery collaborates closely with growers, providing guidance on farming practices, food safety, and logistics.
The company offers a wide selection of fresh produce, including lettuce, tomatoes, and cucumbers. Its commitment to sustainable farming has driven innovations such as the My Greenery platform, which provides real-time updates on orders and deliveries.
The company’s decision to rejoin the subsidy scheme reflects its commitment to adapting to industry changes while ensuring long-term growth and competitiveness.
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