UK – The Institute of Brewing and Distilling, an industry trade association for brewers and distillers, both in the United Kingdom and internationally, has appointed Tom Shelston as the Chief Executive Officer.
Tom was preceded by Douglas Murray, IBD Interim Chief Executive Officer and Immediate Past President of the Institute, who will be continuing in the organization as a Trustee of the Board.
With expertise in change management, audience insight and segmentation, marketing, operations, and strategy, the IBD Board of Trustees found Tom a perfect CEO to steer IBD to meet its ambitious plans for growth and members’ engagement.
According to IBD, Tom has a wealth of experience gained across several sectors, helping non-profit and membership organizations implement growth strategies based on member and audience engagement and build high-value partnerships.
The association noted that he delivered successful projects for the Royal Horticultural Society and the National Trust, among other national and global organizations, increasing their market share and commercial performance on the back of creating highly engaged membership communities.
Tom’s new responsibilities will initially be to scale the IBD’s global reach, reinforcing the lifelong value of qualifications, learning and development portfolios, and membership value proposition to create a well-connected and strong community of professionals in the brewing, distilling, and allied industries.
Commenting on his appointment, Tom said: “I’m delighted to be joining the Institute of Brewing & Distilling and working with the global community of experts to increase the value across the membership base and expand our reach into new industry segments and markets.”
“It is a privilege to be part of the next chapter of an organization like the IBD with such a rich history and relevance to reinforce the membership and learning and development programs, helping professionals and their businesses respond and adapt better to the new challenges that the fast-changing times are bringing.”
In October last year, IBD added two trustees, a deputy president, and a new honorary treasurer to its board.
IBD members voted at the 18th AGM overwhelmingly in favor of electing Grisoni and Cook as new trustees and Will Calvert as honorary treasurer, taking over from Nigel Fitch, who has overseen the IBD’s financial responsibilities since 2016.
The members explained that they were seeking to create a more diverse and global team equipped with the skills to meet the ever-evolving industry.
The changes also come with the re-election of Bhavya Mandanna as president of the IBD for her second year and Sheehy as deputy president for her first term after holding the role temporarily.
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