SOUTH AFRICA – Tiger Brands has announced the appointment of Grant Pereira as Category Managing Director: Snacks and Treats.
Grant is an experienced commercial executive who has worked in both marketing and finance leadership roles in different organizations, both locally and abroad to include Ernst & Young, JPMorgan Chase & Co, Rabobank and Mvelaphanda Group Limited.
He joins Tiger Brands after a 12-year stint with global beer maker AB In Bev, serving at both South African Breweries and AB InBev Africa at different capacities.
Grant brings deep brand and financial leadership experience to his new role and a track record of purpose-led brand building, driving bottom-line results, improving quality and enabling sustainable operational excellence.
His appoint is among the various executive reshuffling the packaged food manufacturing giant has recently undertaken to include the naming of Janet Kirkbride as Customer Marketing Director.
Janet has extensive experience in category, shopper, and customer marketing in the FMCG sector.
Over the last decade, she has consulted to various local and international companies in the areas of marketing and customer management and is well-recognised as a thought-leader in the industry.
To ensure growth of its newly launched venture capital arm, Tiger Brands, has appointed Barati Mahloele as the fund director.
The company has also appointed Derek McKernan as Chief Manufacturing Officer and Manoj Naran as Category Managing Director MillBake.
FutureLife goes direct to consumer
Meanwhile, South African functional food brand, FutureLife has launched a direct-to-customer e-commerce platform, offering shoppers access to the full assortment of its products for delivery to their doors.
Mark Bunn, managing director of FutureLife, says that by combining the brand’s e-commerce innovation with the traditional bricks and mortar distribution channels, its customers can choose where they buy their FutureLife products.
“Consumers will still be able to find all their usual FutureLife products in-store but through our online store, our loyal customers will also have instant access to all of the breakfast cereals, lunchbox favourites and other FutureLife pantry staples they love.
“The platform will also give us the opportunity to reach new customers wherever they are, so we can celebrate healthier living and more nutritious food choices with even more South Africans,” says Bunn.
In addition to offering the full range of FutureLife products, the online store is also giving the company the space to explore new avenues to enhance the customer experience.
To achieve this, the brand will be rewarding loyal customers with a host of online-only benefits including special offers, discounts and combo deals.
“We have some amazing concepts in the pipelines such as subscriptions and limited-edition gift packs,” says Bunn.
Digital and e-commerce has been an important part of the company’s growth strategy, so it was easy to accelerate these channels to meet the changing consumer patterns caused by Covid.
Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE