SOUTH AFRICA – Tiger Brands, one of the biggest food producers in Africa, has launched its ready-to-drink (RTD) Jungle Oat Drink range, reportedly a first of its kind in the market.
Jungle oats RTD is a plant-based-on-the-go snack that can be served as a functional breakfast or as a snack.
The RTD range comes in five flavours: chocolate, toffee, original, mixed berry, and banana, with each flavour reportedly offering specific functional benefits to the consumer.
Chocolate flavor is for instance said to facilitate the maintenance of normal muscle functioning, while toffee caramel improves overall digestive well-being.
Mixed berry flavour reportedly contributes to the normal functioning of the immune system, banana flavour supports normal brain function, and the original flavour is said to be good for heart wellness.
The new product launch comes at a time when Tiger Brands continues to accelerate innovation, commercialisation and execution of its growth platforms focused on consumer trends towards health and nutrition, snackification and affordable food options
Zayd Abrahams, the chief marketing and strategy administrator said, “There are valuable opportunities to strengthen our strategic focus on consumer preferences that are growing in momentum and driving purchasing choices, by delivering market-leading and innovative solutions to meet these needs, through our portfolio of loved billion-rand brands”