Tiger Brands unveils initiative to ease food insecurity in South Africa

SOUTH AFRICA – Tiger Brands, a South Africa based packaged food processor, has partnered with NPO Rise Against Hunger in an initiative that seeks to ease food insecurity in South Africa.

The company through its brand, Tastic Rice, said that the goal of the initiative is to provide enough rice to pack 5 million meals for families in need this year.

The brand’s partnership with the global NPO Rise Against Hunger also seeks to support the United Nations in its mission to end world hunger by 2030, as part of its sustainable development goals.

To contribute to Tastic’s activities around Mandela Month, Tiger Brands staff, has booked consumers, media and influencers committed to packing meals for families in need, reports BizCommunity .

“This initiative also allows our staff to volunteer during Mandela Month in a way that adds to the sustainability of the initiative.

“They are able to get in touch with what it means to make a difference by giving their time to others. Perhaps, most importantly,” says Thembi Sehloho, marketing director for rice and pasta, Tiger Brands.

“We are able to partner with Rise Against Hunger to achieve the country’s sustainable development goals by ensuring a solid early childhood development (ECD) foundation and creating SMME opportunities for crèche owners.”

The company is also set to launch the packing event on a national scale at RAH centres around the country with participation from eight packing centres in Pretoria, Cape Town, Durban, Port Elizabeth and Bloemfontein.

The Chief Executive of  Rise Against Hunger, Brian Nell says; “World hunger is in the region of about 820 million people who are food insecure. In South Africa, about 26% of all households do not have access to a nutritious meal,”

As a non-profit organisation, Rise Against Hunger aims at ending world hunger by 2030 in a sustainable manner and has managed to significantly raise support to beneficiaries.

 “Much of its success is that it provides immediate nutrition to vulnerable children that underpins a flourishing education framework despite poverty,” says Nell.

“We are thrilled to have Tastic Rice on board for the staple ingredient that is essential in our meal packs. Good nutrition is the basis of a healthy mind and we cannot provide solid nutrients without a significant rice partner.”